The all elusive joint venture, or JV for short. It’s the one thing that almost all beginning marketers crave. They believe it is the answer to all their problems, that once they have that JV in their pockets that everything else is going to fall right into place. Well, this book that you’re holding in your hands right now is going to not only show you how to get those JVs but also give you the real truth about them as well.