Think Social Media and The Internet Have Put An End to Personal Networking? Think Again!
It's not what you know; it's who you know, right? Well, that's partially right. What you know and what you do that knowledge are two very important components that lead to business success.
After all, a business without an in-demand product line isn't in business very long. So, where does this demand come from? That's where the other half of the equation kicks in. The demand comes from who you know - your clients and customers. SO, where do the clients and customers come from?
Clients and customers come from networking. Networking is how the buying public gets to know you and the product that you offer. This interplay between you and the public is what generates trust in you, loyalty to your brand and, most importantly, demand for your product line.
The goal of this book is to allow you, the business owner, to develop excellent networking skills that will enable your business to reach a new level of visibility. This increased visibility among the members of the buying public will, in turn, allow you to increase your edge against your competition and leverage that edge into great profitability.
Below are some more information that you will learn along the way: