How To Profit Wildly In The Direct Mail Industry!
Hi there. You’re listening to Terry Telford... and we’re very lucky to have someone today who is an extraordinary marketing person, both online and offline. His name is Jeff Sands. He’s actually developed a direct marketing/direct mail business. He’s been in the mail ordering business for 22 years, and he has built a list of over 500,000 people.
But, that’s not even the most impressive part. The most impressive part is that those 500,000 people are not prospects; they’re actually customers. He actually has 500,000 customers on his list. He’s basically in the offline world, but he has stepped into the online limelight, and he has some very interesting stories and perspective of doing online business as opposed to working in the offline world.
Today, Jeff will actually let me pick his brain for a while and get an insight into the world of direct mail, from both an online and offline perspective. First, I’d like to say thank you very much for being here with us today, Jeff...