Face it: Bad copy = wasted time, money and energy. Considering the weight of its importance, persuasive copywriting can be scary-overwhelming if you're still fairly new to it!
Studies have indicated that 80% of your visitors will stay or go based on your headline. With that in mind, your headline needs to snap your reader out of their daily-grind trance, drop everything Right Now and conveniently divert all their attention to your copy, which subtly reveals how to... Avoid pain, and/or enjoy pleasure.
Not surprisingly, this is why “How to” and “Discover” headlines are so popular. Your headline then leads to your Johnson Box and pleasure proposition (as discussed in the Seduction Marketing Underground Black Book), perhaps along the lines of.
So inside this eBook you are about to learn the essential information about the amazing power of copywriting: