A common misconception among online business owners is that they must spend lots of money on advertising to grow their businesses. But if you’re willing to put a little time into promoting your business, you can generate publicity that will be far more effective than paid advertising.
Here are several ways you can create publicity at little or no cost:
Build a social media presence
Start a Facebook group
Make use of LinkedIn
Maintain a blog
Post linkworthy content on your blog
Comment on other blogs
Write guest posts for other blogs
Invite other bloggers to write guest posts for your blog
Post interviews with fellow online business owners on your blog or website