STRATEGIC PLANNING IN ORGANIZATIONAL GROWTH
(CASE STUDY DIAMOND BANK)
ABSTRACT
Planning is the most basic managerial function. When done properly, it sets the direction for the organizing, leading, and controlling function. planning is the formal process of (1) choosing the organisation’s vision, mission and overall goals for both short run and long run, (2) devising divisional, departmental and even individual goals based on organizational goals, (3) choosing strategies and tactics to achieve those goals, and (4) allocating resources (people, money, equipment, and facilities) to achieved the various goals, strategies and tactics.
If undertaken properly, planning should assist in (1)identifying future opportunities, (2) anticipating and avoiding future problems, (3) developing courses of action (strategies and tactics), and (4) understand the risk and uncertainties associated with various options. Thus, the organisation will have a better chance of achieving its general goals.
In some organisations such as Diamond bank plc, the strategic planning process includes contingency planning which helps the bank prepare for unexpected and rapid changes in the environment which can be positive or negative.
TABLE OF CONTENT
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
PREFACE
TABLE OF CONTENT
CHAPTER ONE
1.1 General Introduction
1.2 Purpose of the Study
1.3 Statement of the Problem
1.4 Research Hypothesis
1.5 Scope of the Study
1.6 Significance of the study
1.7 Historical background of case study
1.8 Definition of Terms
References
CHAPTER TWO
2.1 The role of strategic planning in strategic management
2.2 Strategic planning process
2.3 Levels of planning and strategy
2.4 Strategic planning tools
2.5 Models of strategic planning
2.6 Advantages and Disadvantages of strategic planning
2.7 Relevance of strategic planning to business growth
2.8 Strategic planning in Diamond bank
CHAPTER THREE
3.1 Introduction
3.2 Data collection procedure employed
3.3 Population of the study
3.4 Sample size technique
3.5 Determination of sample size
3.6 Techniques of data analysis
CHAPTER FOUR
4.1 Introduction
4.2 Data Presentation and Analysis
4.3 Testing of Hypothesis
4.4 Summary of Result
CHAPTER FIVE
Discussions, Recommendation And Conclusions
5.1 Summary of Result/Findings
5.2 Conclusion
5.3 Recommendations
Bibliography
GENERAL INTRODUCTION
One prominent scholar and writer on management “Mary Packer Follet” defined management as “the act of getting things done through people”. Thus management carry out their functions of planning, organizing, directing, controlling, staffing, etc of both human and material resources in an organization through people.
In modern days management has metamorphosed into strategic management with emphasis on how strategic management which involves strategic planning and can be used to foster organisational growth. There has to be proper planning, controlling, staffing, etc of activities to ensure the judicious use of resources and to operate efficiently, producing the desirable result and this has to be done strategically. This is necessary because without the proper use of their functions the organization will not survive, and in survival, two strong and opposite view must exist, which are the classical and the non classical views.
Also with the introduction of strategy to management roles, we will now see how these strategies will greatly impact on the organization goals and achievements. As management performs its role strategically, organisational growth is enhanced in the process.
In this write-up, the researcher intends to identify the problems and views of how some managers look at the term organisational growth, looking at the models and making recommendation on the best of the models.
Finally, in the managerial aspect the researcher will concentrate on the basic strategic roles which will yield good result in an organization.
In promotion, we shall see how these strategies applied leads to the promotion of organisational growth. We shall see how strategic planning is the prerequisite of management to discharge its functions in Diamond bank plc.
