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IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE PERFORMANCE OF HOSPITALITY INDUSTRY IN NIGERIA

(Business Administration and Management Project Topics & Materials)

Type: Project
Department: Business Administration and Management
Project ID: BAM2255
Access Fee: ₦5,000 ($14)
Pages: 47 Pages
Format: Microsoft Word
Views: 1.4K
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There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram & Adhikari, 2010; Becker et al., 2009; Dimitriadis & Steven, 2008; Ozgener & Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established that the establishment of a good relationship with clients is the mainstay of having loyal customers that bring much business than non-loyal customers (Dowling, 2002).

IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE PERFORMANCE OF HOSPITALITY INDUSTRY IN NIGERIA

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Type: Project
Department: Business Administration and Management
Project ID: BAM2255
Access Fee: ₦5,000 ($14)
Pages: 47 Pages
Format: Microsoft Word
Views: 1.4K

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There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram&Adhikari, 2010; Becker et al., 2009; Dimitriadis& Steven, 2008; Ozgener&Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established that... Continue Reading

Type:Project
ID:BAM4053
Department:Business Administration and Management
Pages:47

2. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE PERFORMANCE OF HOSPITABILITY INDUSTRY IN NIGERIA

There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram&Adhikari, 2010; Becker et al., 2009; Dimitriadis& Steven, 2008; Ozgener&Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established that... Continue Reading

Type:Project
ID:BAM2550
Department:Business Administration and Management
Pages:47

3. THE EFFECT OF CUSTOMER AND EMPLOYEE RELATIONSHIP ON THE MANAGEMENT OF HOSPITALITY INDUSTRY BOTH PUBLICLY OWNED AND PRIVATELY OWNED ESTABLISHMENT

Abstract The role of employees in service organizations is comparable to the role of the service itself. Their Importance to the firm is critical to both service delivery and service production. There is... Continue Reading

Type:Project
ID:BAM0950
Department:Business Administration and Management
Pages:65

4. THE EFFFCT OF CUSTOMER AND EMPLOYEE RELATIONSHIP ON THE MANAGEMENT OF HOSPITALITY INDUSTRY BOTH PUBLICLY OWNED AND PRIVATELY OWNED ESTABLISHMENT

ABSTRACT The researcher examined the of customer and employee relationship on the management of Hospitality industry both privately owned and publicly owned establishment in Asaba Delta State. The objective is to determine whether cordial relationship exist between customer and employees in Hospitality establishment, to this end, the... Continue Reading

Type:Project
ID:HRM0050
Department:Human Resource Management
Pages:65

5. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY

Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their... Continue Reading

Type:Project
ID:MKT0428
Department:Marketing
Pages:65

6. CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AND BEVERAGES INDUSTRY

INTRODUCITON 1.1 Background of the Study It is observable that a number of organizations are excellent at appearing or pretending to care for their customers. Some companies only pay “lip service” to their customer satisfaction. Others are remote from their customers and do not listen to them, while still some other companies believe that... Continue Reading

Type:Project
ID:MKT0429
Department:Marketing
Pages:65

7. IMPACT OF REWARD MANAGEMENT ON EMPLOYEE PERFORMANCE IN THE HOSPITALITY INDUSTRY

(A STUDY OF PROTEA, NIKE LAKE HOTEL ENUGU) ABSTRACT This research work examined the impact of reward management on employee performance in the hospitality industry. A study of Protea, Nike Lake Hotel Enugu. The objectives of the study include to: find out the extent... Continue Reading

Type:Project
ID:BAM2936
Department:Business Administration and Management
Pages:89

8. CUSTOMER RELATIONSHIP MARKETING AND CUSTOMER SATISFACTION IN NIGERIA BANKING INDUSTRY

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION Background to the Study - - - - - Statement of the Research Problem- - - - Research Questions - - - - - - Objectives of the Study - - - - - - 1.5 Research Hypotheses- - - - - - 1.6 Scope of the Study- - - - - - 1.7... Continue Reading

Type:Project
ID:BAM0726
Department:Business Administration and Management
Pages:94

9. Impact of Customer Relationship Management on Customer Retention

I. To examine the impact of customer relationship management on customer retention. II. Q ueue related issues that customer face every day in the banking hall. how it relates to CRM effective loyalty.... Continue Reading