ABSTRACT
Value of information technology in online public share offering marketing information systems in capital market businesses and industry has never been greater and more significant than today. There is no one to ignore the role of new technologies of information in different social and organizational processes. This necessity is felt that the organization of our country, according to gradual process of moving towards global markets, considerer this technology. Success factors for organizations are existing departments of information systems in different organizations unit such as the marketing. In these systems, necessary information for manager gathering in different way and provide it from formal and informal channels, for the organization senior managers and then the structure of article is like that, first presented the introduction then IT's role in marketing and other marketing information system and other description and finally conclusions will be done.
In explicit terms, Marketing Information System can be defined as a system in which marketing information is formally gathered, stored, analyzed and distributed to managers in accordance with their informational needs on a regular basis' (Jobber, 2007). The system is created through an understanding of the information needs of marketing management. It is available to supply information when, where and how the manager requires it. Data is taken from the marketing environment and transferred into the information that marketing managers can use in their decision-making processes. A Marketing Information System can be defined as 'People, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers' (Gray Armstrong, 2008)A marketing information system (MIS) consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers. The MIS begins and ends with marketing managers. First, it interacts with these managers to assess their information needs. Next, it develops the needed information from internal company records, marketing intelligence activities and the marketing research process. Information analysis processes the information to make it more useful. Finally, the MIS distributes information to managers in the right form at the right time to help them in marketing planning, implementation and control of stocks in the capital market through the internet.
TABLE OF CONTENT
TITLE PAGE
CERTIFICATION
APPROVAL
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER ONE
1.0 INTRODUCTION
1.1 STATEMENT OF PROBLEM
1.2 PURPOSE OF STUDY
1.3 AIMS AND OBJECTIVES
1.4 SCOPE/DELIMITATIONS
1.5 LIMITATIONS/CONSTRAINTS
1.6 DEFINITION OF TERMS
CHAPTER TWO
2.0 LITERATURE REVIEW
CHAPTER THREE
3.0 METHODS FOR FACT FINDING AND DETAILED DISCUSSIONS OF THE SYSTEM
3.1 METHODOLOGIES FOR FACT-FINDING
3.2 DISCUSSIONS
CHAPTER FOUR
4.0 FUTURES, IMPLICATIONS AND CHALLENGES OF THE SYSTEM
4.1 FUTURES
4.2 IMPLICATIONS
4.3 CHALLENGES
CHAPTER FIVE
5.0 RECOMMENDATIONS, SUMMARY AND CONCLUSION
5.1 RECOMMENDATION
5.2 SUMMARY
5.3 CONCLUSION
5.4 REFERENCES
