TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 BACK GROUND OF STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVE OF THE STUDY
1.4 FORMULATION OF HYPOTHESES
1.5 SCOPE AND LIMITATION OF THE STUDY
1.5.2 LIMITATION OF THE STUDY
1.6 SIGNIFICANCE OF THE STUDY
1.7 DEFINITION OF TERMS
REFERENCES
CHAPTER TWO
LITERATURE REVIEW
2.1 PRICING AND PRICING DECISION
2.2 THE IMPORTANCE OF PRICING
2.3 OBJECTIVE OF PRICE
2.4 FACTORS INFLUENCING PRICE
2.5 THEORETICAL BACKGROUND TO PRICING
2.6 PRICING APPROACHES
2.6.1 FULL COST PRICING OR ABSORTION COST PRICING SYSTEM
2.6.2 MARGINAL COSTING/DIRECT COST APPROACH
2.6.3 RETURN ON INVESTMENT PRICING
2.6.4 TARGET COSTING
2.6.5 PRICING SPECIAL ORDERS/DIFFERENTIAL COST PRICING SYSTEM
2.6.6 CONVERSION COST PRICING
2.6.7 TIME AND MATERIAL PRICING
2.6.8 MINIMUM PRICE METHOD
2.6.9 OTHER PRICING METHODS/APPROACHES.
2.7 PRICING POLICIES
2.7.1 COST ORIENTED PRICING
2.7.2 DEMAND ORIENTED PRICING
2.7.3 COMPETITION ORIENTED PRICING
2.8 PRICING STRATEGIES
2.8.1 PRICING STRATEGIES OF SMALL SCALE MANUFACTURING FIRMS.
2.8.2 STRATEGIES FOR AVOIDING A PRICE WAR
2.9 PROFIT PLANNING
2.9.1 ADVANTAGES OF PROFIT PLANNING
2.9.2 LIMITATION OF PROFIT PLANNING
REFERENCES
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Design
3.2 SOURCES OF DATA
3.3 DATA COLLECTION TECHINQUE
3.4 POPULATION OF THE STUDY
3.5 SAMPLING PROCEDURE AND SAMPLE SIZE DETERMINATION.
3.5.1 DETERMINATION OF SAMPLE SIZE
3.6 QUESTIONNAIRE DESIGN, AND DISTRIBUTION
3.7 PROCEDURES FOR DATA ANALYSIS.
3.7.1 THE CHI-SQUARE
REFERENCES
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 DATA PRESENTATION
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION
5.1 Summary Findings
5.2 Conclusion
5.3 RECOMMENDATION
BIBLIOGRAPHY
INTRODUCTORY LETTER
QUESTIONNAIRE
