Explore Project Topics on: Branding as a marketing tool in sales performance

ABSTRACT This study was carried out to ascertain consumer perception towards leading brands of beverage produced by the Nigerian Breweries Plc and how branding can be used by brewers as a marketing tool to increase or boost its sales. I employed a combination of... Continue Reading

BRANDING AS A MARKETING TOOL IN SALES PERFORMANCE: THE CASE OF NIGERIAN BREWERIES PLC ABSTRACT This study was carried out to ascertain consumer perception towards leading brands of beverage produced by the Nigerian Breweries Plc and how branding can be used by brewers as a marketing tool to increase or boost its sales. I employed a combination of... Continue Reading

BRANDING AS A MARKETING TOOL IN SALES PERFORMANCE: THE CASE OF NIGERIAN BREWERIES PLC ABSTRACT This study was carried out to ascertain consumer perception towards leading brands of beverage produced by the Nigerian Breweries Plc and how branding can be used by brewers as a marketing tool to increase or boost its sales. I employed a combination of... Continue Reading

INTRODUCTION 1.1  BACKGROUND TO THE STUDY Brands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone Age, when hunters used weapons of specific “brands” to succeed in the hunt Almquist and Roberts: (1995). It was during the 16th century,... Continue Reading

ABSTRACT The study examined sales promotion as a marketing tool for Nigeria Breweries PLC within Benin City. It seeks to explore promotional tools which consumer preferred the most, the factors that promote the effectiveness of sales promotional practice, the impact of different... Continue Reading

INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim,  liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures.... Continue Reading

TABLE OF CONTENT CHAPTER ONE 1.0INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4SIGNIFICANCE OF THE STUDY 1.5STATEMENT OF HYPOTHESIS 1.6SCOPE OF THE STUDY 1.7LIMITATION OF THE STUDY 1.8DEFINATION OF TERMS CHAPTER TWO... Continue Reading

TABLE OF CONTENT CHAPTER ONE 1.0INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4SIGNIFICANCE OF THE STUDY 1.5STATEMENT OF HYPOTHESIS 1.6SCOPE OF THE STUDY 1.7LIMITATION OF THE STUDY 1.8DEFINATION OF TERMS CHAPTER TWO... Continue Reading

ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came from text books, magazines, newspapers and journals. The research instrument used in... Continue Reading

ABSTRACT  The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc.  The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came from text books, magazines, newspapers and journals.  The research instrument used in... Continue Reading

THE IMPACT OF EFFECTIVE BRANDING ON THE 2005-2008 SALES VOLUME OF NBL PLC, IN ENUGU STATE ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came... Continue Reading

ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came... Continue Reading

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the... Continue Reading

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the... Continue Reading

OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNA ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research... Continue Reading

ABSTRACT The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness.  This is because it is branding... Continue Reading

INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored... Continue Reading

CHAPTER ONE 1.0     INTRODUCTION   Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts.  The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this... Continue Reading

INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts.  The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services... Continue Reading

CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background to the Study According to Parekh and Rupal, (2012) advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising is how a company encourages people to buy their products, services or ideas. An advertisement (ad) is anything that draws... Continue Reading

CHAPTER ONE INTRODUCTION 1.1Background to the Study According to Parekh and Rupal, (2012) advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising is how a company encourages people to buy their products, services or ideas. An advertisement (ad) is anything that draws... Continue Reading

TABLE OF CONTENTS Title Page                                                           Abstract                             Table of Contents                       CHAPTER ONE: ... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Objectives of Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Limitation of the Study 1.8 Definition of Terms CHAPTER TWO: REVIEW OF RELATED... Continue Reading

ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION - - - overview... Continue Reading

Prior to the advent of GSM in 2001, phone penetration was low to the verge of negligible. Nitel had the monopoly. But all that changed with the GSM revolution brought by the licensing of Econet(now Airtel), Mtel, MTN and the later entry of Glo and Etisalat into the industry.At first, all that was needed for marketing success was availability.... Continue Reading

ABSTRACT  This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes.  The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers... Continue Reading

The study determine the effect of branding strategy on the marketing of rice in Benue state. Statement of the Problem The demand for rice is rising speedily at an estimated rate of 10% per annum (NRDS, 2009), due to population growth and urbanization (Adejumo-Ayibiowu,2010;   Inuwa  et  al.,  2011).  Even   though,  there  is  growing ... Continue Reading

The study determine the effect of branding strategy on the marketing of rice in Benue state. Statement of the Problem The demand for rice is rising speedily at an estimated rate of 10% per annum (NRDS, 2009), due to population growth and urbanization (Adejumo-Ayibiowu,2010;   Inuwa  et  al.,  2011).  Even   though,  there  is  growing ... Continue Reading

ABSTRACT This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and... Continue Reading