The effect of promotional tools in the face of fierce competition in hospitality and tourism business - Project Ideas | Grossarchive.com

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CHAPTER ONE 1.0    INTRODUCTION           Hotel industry is one of the largest industries in the tourism sector which has played a vital role in the hospitality industry especially in providing tourist with the needed comfort in any tourist destination (Laws, 1995). It is an agent of economic and social change, a service-based industry... Continue Reading
INTRODUCTION Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement... Continue Reading
INTRODUCTION   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing... Continue Reading
CHAPTER ONE Introduction 1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of... Continue Reading
Aviation services play a vital role among other services in the tourism industry throughout the world. Hence, the main objective of this study is to find out the Impacts of Nigerian Airspace Management Agency (NAMA) towards the development of tourism and hospitality industry in Nigeria, these impact are economic impact, environmental impact and... Continue Reading
ABSTRACT This study was set to examine transport and tourism development in the selected tour and travel companies in Kampala Uganda. It was guided by the study objectives which included examining the roles of security and tourism development, evaluate the challenges facing hospitality management and tourism development in Queen Elizabeth national... Continue Reading
Aviation services play a vital role among other services in the tourism industry throughout the world. Hence, the main objective of this study is to find out the Impacts of Nigerian Airspace Management Agency (NAMA) towards the development of tourism and hospitality industry in Nigeria, these impact are economic impact, environmental impact and... Continue Reading
PACKAGING AS PROMOTIONAL TOOLS  IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.    To... Continue Reading
(A CASE STUDY OF PETALS ENUGU) ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify... Continue Reading
ABSTRACT This project emphasized on the relationship of promotional tools as an  impact on organization performance. Efforts are made to find the  problem and significant of promotional tools by reviewing some related  literature written by expert. Also both Primary data and secondary data  were collected. In primary data, questionnaires were... Continue Reading
The study focuses on the use of costume and make-up as variable tools for promoting culture and tourism, a case study of Nigerian home videos. It is believed that people have only one function and importance of the home videos as a means of entertainment and relaxation. The study looked at another importance of home videos in promoting our culture... Continue Reading
Abstract  The study attempts to investigate the importance of costume and make up as viable tools for cultural and tourism promotion using Nigerian Home Videos as case study. It examines this topic by drawing copious evidence from the randomly selected Nigerian home videos watched. Most Nigerians takes home video as a means of entertainment. The... Continue Reading
ABSTRACT Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional... Continue Reading
TABLE OF CONTENTS Title Page i Certification ii Dedication iii Acknowledgement iv Abstract vi Table of Contents vii CHAPTER ONE: BACKGROUND OF THE STUDY 1.1 Introduction 1 1.2 Statement of problem of the study 3 1.3 Aims and objectives of the study 3 1.4 Significance of the study 4 1.5 Scope of the study 6 1.6 Limitation and constraints of the... Continue Reading
ABSTRACT Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional... Continue Reading
(CASE STUDY OF SOME SELECTED HOTELS IN ABUJA) CHAPTER ONE INTRODUCTION 1.1      Background of the study The industrialization of any nation is dependent on the activities of the entrepreneur. This is because a nation may be endow with natural resources, but without an... Continue Reading
CHAPTER ONE 1.0     Introduction In 1992 at the Rio Earth Summit, 178 governments approved Agenda 21 and the Rio Declaration. Agenda 21 offered a blueprint for sustainable development, while the Rio Declaration articulated the main principles for... Continue Reading
ABSTRACT This project work is designed to ease the task involved in maintaining adequate information in tourism board Enugu. This work researched into the area of data entry processing and report generation. The problems associated with them were detected and possible solutions were carefully implemented in the new design. The computer... Continue Reading
ABSTRACT This project work is designed to ease the task involved in maintaining adequate information in tourism board Enugu. This work researched into the area of data entry processing and report generation. The problems associated with them were detected and possible solutions were carefully implemented in the new design. The computer... Continue Reading
ABSTRACT This study is on the effect of motivation and job performance in the hospitality industry. The objective of this study is to investigate the extent to which reward, pension scheme, promotion and training affect job performance. In order t achieve this objective, both... Continue Reading
ABSTRACT This paper is to find the potentials of the state tourism board and to design a tourist enquire system that supplies geographical and tourist information for the tourist in Nigeria. The system will basically be used as a tourist guide for the museums, archeological and historical sites and monuments that lie in Nigeria and Enugu state... Continue Reading
ABSTRACT Presently, Enugu state tourism board uses the manual system in the projection services and in the documentation of information In this project I analysed the present system and have identified that the toursm industry wastes a lot of time while trying to relate some information to their clients (tourist). These problem of manual system... Continue Reading
ABSTRACT This paper is to find the potentials of the state tourism board and to design a tourist enquire system that supplies geographical and tourist information for the tourist in Nigeria. The system will basically be used as a tourist guide for the museums, archeological and historical sites and monuments that lie in Nigeria and Enugu state... Continue Reading
ABSTRACT Presently, Enugu state tourism board uses the manual system in the projection services and in the documentation of information In this project I analysed the present system and have identified that the toursm industry wastes a lot of time while trying to relate some information to their clients (tourist). These problem of manual system... Continue Reading
(A STUDY OF RADISSON BLU ANCHORAGE HOTEL) `TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1                Background to the Study 1.2                Statement of the Problem 1.3                Objectives of the Study... Continue Reading
ABSTRACT The research profers an appraisal of  the effect of social awareness skills on the sales volume of the hospitality establishment. It  elucidate the concept of social awareness  and seek to determine its significance and impact in determining sales... Continue Reading
ABSTRACT This study seeks to determine the relationship between bank competition and banking system stability in the Nigerian banking industry. Annual data were employed in the course of this research. The sources of the data employed were the Central Bank of Nigeria and Nigeria Stock Exchange Fact Book. Three macroeconomic variables and the... Continue Reading
ABSTRACT The main objective of this study is to determine the factors that affects competition in commercial banks. competition as a market situation which holds where there are a large number of business firms that are capable of supplying the same or similar services... Continue Reading
ABSTRACT The main objective of this study is to determine the factors that affects competition in commercial banks. competition as a market situation which holds where there are a large number of business firms that are capable of supplying the same or similar services... Continue Reading
ABSTRACT Purpose:   The  main   purpose   of   this   empirical   work   is   to   identify   (if   any)   the   coherentrelationship between the concepts of competition and profitability of firms in the Nigeriandownstream oil industry, using Forte Oil Plc. (FO) as a case study. And consequently, drawup recommendations... Continue Reading
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