Explore Project Topics on: IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING  BEHAVIOR CHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the most important role of social... Continue Reading

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS) 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social... Continue Reading

ABSTRACT The main objective of the study is to determine the effect of social media on the behavior of teenagers and young adults in Uganda and the specific objectives were; to determine how the youth in Uganda use social media in their daily lives, to determine if the youth in Uganda prefer social media as means of communication as opposed to... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the study In recent years most adverts on television has a celebrity that projects the products or services by way of using the product and with this, has influence on the buyers and customers of these products and services and thus the sales volume of an organization. Basically, a celebrity... Continue Reading

ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social... Continue Reading

ABSTRACT This research was conducted to find out the impact of internet advertisement on consumer behavior. Ilorin Kwara state was used to carry out the research. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph were use with percentage for... Continue Reading

(A case study of Osun State Polytechnic Students, Iree) CHAPTER ONE 1.0    Introduction 1.1    Background to the Study (Boyd, 2010) says communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella... Continue Reading

ABSTRACT This study investigates the determinants of the effect of consumer behaviour on insurance business in Nigeria.  It analyze the interpretation of data collection from respondents. The research questionnaire were draw to get data from banking, civil service, self-employed, married/single and divorced.  The result of the questionnaire... Continue Reading

ABSTRACT This study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study intended to identify the relationship between radio advertisement, television advertisement and online... Continue Reading

INTRODUCTION Nowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergo different experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offer different experience to... Continue Reading

ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were... Continue Reading

INTRODUCTION Nowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergo different experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offer different experience to... Continue Reading

This study looked at the variables affecting consumers' online shopping habits. The rapid  increase in internet service usage has created a sizable market for online shoppers and sellers  to purchase and sell goods and services. Online shopping has gained popularity as a means of conducting business.  The popularity of internet purchasing has... Continue Reading

AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 -2010 ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine. The factors... Continue Reading

ABSTRACT The purpose of this research is to explore the factors that influence Nigerian online consumer purchase behavior. After a detailed relevant literature and theoretical framework on factors influencing Nigerian online consumer purchase behavior, researcher framed a well-structured questionnaire for collecting required information from a... Continue Reading

ABSTRACT As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, increase market share and improve consumers shopping experience, the study of the personal factor influence is important. The research seek to study the personal factor influence on consumer buying behavior in... Continue Reading

ABSTRACT Understanding consumer buying behaviour and their preference to product attributes has become a key success factor in today’s business environment which is highly competitive and rapidly changing. Consumer are now more discerning and individualistic requiring marketers to gain insights in the buying behaviour of consumers and the... Continue Reading

TABLE OF CONTENTS DECLARATION ........................................................................................................................... .i APPROVAL .................................................................................................................................. ii DEDICATION... Continue Reading

TABLE OF CONTENTS PAGE DECLARATION ................................................................................ .i APPROVAL ...................................................................................... .ii DEDICATION .................................................................... : .............. .iii ACKNOWLEDGEMENT... Continue Reading

Introduction              The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media.             Moreover, the internet is emerging as the most important source of information... Continue Reading

ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers in Enugu from 2005 -2010” This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine. The factors that promote brand switching among malta drinks consumers and discover the... Continue Reading

ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers in Enugu from 2005 -2010”  This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine.  The factors that promote brand switching among malta drinks consumers and discover the... Continue Reading

It is observed that most young adults in the higher institutions of learning do not think about marriage but to have fun. This rationale necessitated this study.  The work focused on the role of social media in determining the disposition of undergraduates towards sex. The study also explored how these undergraduates view marriage. ... Continue Reading

ABSTRACT The study examined the impact of social media (Facebook, Myspace, Youtube, Internet, E-mail, Google+, Twitter etc) on political promises especially during electoral activities such as electoral campaigns, voting etc, and how political promises delivered through social media influence people who access social networking. The study was also... Continue Reading

It is observed that most young adults in the higher institutions of learning do not think about marriage but to have fun. This rationale necessitated this study.  The work focused on the role of social media in determining the disposition of undergraduates towards sex. The study also explored how these undergraduates view marriage. ... Continue Reading

Abstract The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one... Continue Reading

THE IMPACT OF SOCIAL MEDIA ON THE STUDENTS POLYTECHNIC - CASE STUDY OF IREE, OSUN STATE. CHAPTER ONE Introduction Background of the Study The student of Osun State Polytechnic Iree, existence has continued to move from archaic ways of life to align with modern social media change introduced by technology. This technology popularly known as... Continue Reading

IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE CHAPTER ONE Background of the Study Modern Technology in communication no doubt has turned the entire world into a Global Village. But as it is, technology like two sides of a coin, bring with it both the negative and positive sides. It helps people to be better informed, enlightened, and... Continue Reading

 ABSTRACT The aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was used. Subjects were drawn from the University of Abuja, using the simple random sampling technique and purposive sampling.  Four  research... Continue Reading