Explore Project Topics on: the relevance of advertising in the sales of nigerian made goods in era of recession

ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the... Continue Reading

TABLE OF CONTENTS Title page  Approval page Dedication  Acknowledgement  Table of contents CHAPTER ONE  1.0 Introduction  1.1 General Background of the subject matter 1.2 Problems Associated with the subject matter. 1.3 Problems that the study will be concerned with  1.4 The importance of studying the area 1.5 Definition of important terms ... Continue Reading

ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the following.... Continue Reading

(A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE) ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge... Continue Reading

TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 General Background of the subject matter 1.2 Problems Associated with the subject matter. 1.3 Problems that the study will be concerned with 1.4 The importance of studying the area 1.5 Definition of important terms 1.6... Continue Reading

ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis.  A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the... Continue Reading

ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS (A CASE STUDY OF WOMEN WORLD BOUTIQUE, ENUGU) ABSTRACT This project work was design to study the attitude of consumers towards made in Nigeria goods with spewal reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of... Continue Reading

ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria.  For effective research on this topic, both primary and secondary data were used to elicit information... Continue Reading

ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information... Continue Reading

An investigation into Exportation of “Made in Nigeria” goods as a tool for the development of the Nigeria Economy is a interesting topic. The population for this study consists of all the workers of the Nigeria Export Promotion of the Nigeria Council, Warri Delta State. Information was gathered using questionnaires form thirty-one employees of... Continue Reading

An investigation into Exportation of “Made in Nigeria” goods as a tool for the development of the Nigeria Economy is a interesting topic.  The population for this study consists of all the workers of the Nigeria Export Promotion of the Nigeria Council, Warri Delta State. Information was gathered using questionnaires form thirty-one employees... Continue Reading

Abstract It is pertinent to say that the objective of this study is on the effect of recession on the price of consumable goods. Pricing and its increasing or decreasing is currently confronted not only by, the state of the economy, but also by importation, exportation and internet... Continue Reading

(A CASE STUDY OF BENIN CITY IN EDO STATE). ABSTRACT This research takes a look at the consumption behaviour of Nigerians towards home made goods. The reasons for Nigerians preference of foreign good to home made ones. Comparison between home and foreign made goods. And analysis of... Continue Reading

ABSTRACT The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling Company, Kaduna. Most organizations are facing problem with selecting advertising as a medium to reach the consumer successfully. Selecting the right media to target the right customer is an essential... Continue Reading

ABSTRACT The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling Company, Kaduna. Most organizations are facing problem with selecting advertising as a medium to reach the consumer successfully. Selecting the right media to target the right customer is an essential... Continue Reading

(A CASE STUDY OF NIGERIAN EXPORT PROMOTION COUNCIL)   ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field.           The research was conducted mainly to examine the strategies adopted... Continue Reading

 CHAPTER ONE INTRODUCTION 1.1      Background of the study In Nigerian, shoes have become one of the many principal products in the market, even in the biggest market so far in West Africa (Onitsha main market). Shoes are also among the priority products consumed by everyone;... Continue Reading

ABSTRACT A critical appraisal of the strategies of export of made in Nigeria goods is a topic chosen from marketing field.    The research was conducted mainly to examine the strategies adapted by NEPC in Exportation of goods  made in Nigeria. For effective research on this topic both primary and secondary data were used to elicit information... Continue Reading

ABSTRACT A critical appraisal of the strategies of export of made in Nigeria goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adapted by NEPC in Exportation of goods made in Nigeria. For effective research on this topic both primary and secondary data were used to elicit information from... Continue Reading

ABSTRACT A critical appraisal of the strategies of exportation of made in Nigeria goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods... Continue Reading

ABSTRACT This project research is mainly based on developing a high speed sales and advertising application. It track sales, enters customization data, calculate amount payable, and produce reports on the different transaction stages. Data is entered into the database using the input forms of customer’s registration. The context diagram as shown... Continue Reading

  ABSTRACT This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important... Continue Reading

ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study,... Continue Reading

EXPORTATION OF “MADE IN NIGERIA” GOODS AS A TOOL FOR THE DEVELOPMENT OF THE NIGERIA ECONOMY ABSTRACT An investigation into exportation of “made in Nigeria” goods as a tool for the development of Nigeria economy is an interesting topic. The population for this study consists of all the workers of the Nigeria export promotion council... Continue Reading

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA. (A Case Study of PZ Industries Plc, Aba). ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern... Continue Reading

ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due to the following objectives. • To determine how trade their can help to stimulate marketing produces. • How trade fair can help a company to... Continue Reading

ABSTRACT This study which   is  on  trade  fair   as  an  instrument  the  promoting  manufactured  goods  in  enugu  metropolis,  (A  case  study  of  asbestors  sheet  made  by  emenite Nigeria  limited)  was  carried  out  due  to  the  following  objectives.   •To  determine  how  trade  their  can... Continue Reading

ABSTRACT  An investigation into Exportation of “Made in Nigeria” goods as a tool for the development of the Nigeria Economy is a interesting topic.  The population for this study consists of all the workers of the Nigeria Export Promotion of the Nigeria Council, Enugu State. Information was gathered using questionnaires form thirty-one... Continue Reading

ABSTRACT An investigation into Exportation of “Made in Nigeria” goods as a tool for the development of the Nigeria Economy is a interesting topic. The population for this study consists of all the workers of the Nigeria Export Promotion of the Nigeria Council, Enugu State. Information was gathered using questionnaires form thirty-one employees... Continue Reading

(A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0       INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate... Continue Reading