ABSTRACT
Variation in size and sex of respondent place of residence of respondent most preferred medium of communication occupation of respondents interest in telecommunication. Telecom firms patronize by respondents period of operating an account with the firms types of accounts operated respondents rating of the present performance of the telecom firms.
Means of communication used frequently by telecom firms to reach customers. Suggestion by respondents on what means of communication is most effective.
Necessity of marketing telephone services marketing of phone services increase sales and project indispensability fr marketing as success in telephone organization. Factors influencing marketing tools and techniques used in the telecom firms.
Impact of marketing on phone service firms methods of improving service.
TABLE OF CONTENTS
Title page ii
Certification iii
Dedication iv
Acknowledgement v
List of table and figures vi
Table of content vii
CHAPTER ONE:
Introduction 1
1.1 Background of study 1
1.2 Statement of the problem 2
1.3 Objectives of the study 4
1.4 Significance of the study 5
1.6 Scope of the study 5
1.6 Limitation of the study 6
CHAPTER TWO
Literature Review 7
2.1 Marketing & marketing management 9
2.2 Why market telecommunication service 11
2.3 The impact of marketing in telecom industry 18
CHAPTER THREE
Research design and methodology 21
3.1 Source of data 21
3.2 Survey instrument 21
3.3 Population of study 22
3.4 Questionnaire administration 25
3.5 Description of materials 26
3.6 Method of collection 26
3.7 Validity and reliability of research instrument 30
3.8 Limitations of the study 30
CHAPTER FOUR
4.1 Data presentation and analysis of data 32
4.2 Test of hypothesis 49
4.3 Test of hypothesis I 50
4.4 Test of hypothesis II 56
CHAPTER FIVE:
Summary of finding and recommendation. 60
5.1 Summary 61
5.2 Recommendations 63
5.3 Conclusion 65
Bibliography. 66
