INTRODUCTION
Nigeria is made of people who engage themselves in different types of occupation. These people introduce goods and services of varying under which places rental services falls.
Places rentals services is an entertainment packaging company which was established by decerning individuals in whose main objective was the provision of higher level of services to international standard.
Places rentals has developed an excellent crop skilled and counteous permanent staff with continuous training in the area of customer service which results in the efficiency and versatility contributes to the successful gosling of clients events. Entertainment services rendering in the ikeja context recently. As a result of this the production and subsequent consumption of its service have bot been quite encouraging, as the people have not fully understood t6he relevance of such services to their solid life.
The role of marketing as the entertainment services company like places rentals tend to be vary complex and broad. In view of the fact that some gap exists between the producers and final consumers of these entertainment services and due to the service wide area of coverage there exists in elaborate and complex marketing organization for these service most of the problem associated with the marketing of entertainment services spring from their condition of production and nature of demand. The flow of these service from their production to the market requires some preparation and processing as those services have to pass many hands and retain operations.
Some of these entertainment services provided by places rentals are
i. catering services
ii. reception facilities
iii. entertainment consultants
iv. wine and spirit shop
v. gifts, cards and souvenirs shop
vi. rental- mobile cold vans, varying chairs and tables, cups, plates etc.
vii. Entertainment services – exquisite canopies and balloons, fireworks and lighting, animal world costumes.
It is to be noted that most of these entertainment services consumed in Ikeja area are products within Ikeja metropolis by places rentals and due to the fact that they are still at their growth stage during which they experience rapid market acceptance and substantial profit improvement, such emphasis gave been given to the production, stage and marketing of these services so as to maintain and better still increase their market share.
CHAPTER ONE: INTRODUCTION
1.1 background to the study
1.2 statement of the problem
1.3 objective of the study
1.4 research hgypothesis
1.5 significance of the study
1.6 scope of the study
1.7 definition of term
CHAPTER TWO: LITERATURE REVIEW
2.1 an overview of service
2.2 characteristic of service
2.3 classification of service
2.4 marketing mix of service
2.5 effective strategies for marketing entertainment services
2.6 Strategies used by places rental in marketing of their service.
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 research design
3.2 sources of data
3.3 population of study
3.4 sample size determination
3.5 sampling techniques
3.6 research instruments unes
3.7 method of data treatment and analysis
3.8 limitation of the study
CHAPTER FOUR: PRESERTATION, ANALYSIS AND INTERPRETATION OF DATA.
4.1 Presentation and analysis of data.
4.2 Test of hypothesis
CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATION AND CONLUSION.
5.1 summary of findings
5.2 recommendations
5.3 conclusion
BIBLIOGRAPHY
APPENDIX
QUESTIONNAIRES.
