INFLUENCE OF ADVERTISING MEDIA ON CONSUMER’S CHOICE OF HOUSEHOLD PRODUCTS IN DELTA STATE

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  • Department: Marketing
  • Project ID: MKT1080
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  • Pages: 132 Pages
  • Format: Microsoft Word
  • Views: 848
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Chapter One  Introduction
Background of Study
Statement of Problem
Purpose of the Study
Significance of Study
Research Questions
Scope of Study

Chapter Two Review of Literature
Conceptual Framework
Influence of Television Advertising on Consumer’s Choice of Household Products
Influence of Newspaper Advertising on Consumer Choice of Household Product
Influence of Billboard Advertising on Consumer’s Choice of Household Product
Influence of Transit Advertising on Consumer’s Choice of Household Products 
Theoretical Framework of the Study
Related Empirical Studies 
Summary of Related Literature Review 

Chapter Three  Methodology
Design of the Study
Area of the Study
Population of Study
Instrument for Data Collection
Validation of the Instrument
Reliability of the Instrument
Method of Data Collection
Method of Data Analysis

Chapter Four Presentation and Analysis of Data

Chapter Five Summary, Conclusion and Recommendation 

INFLUENCE OF ADVERTISING MEDIA ON CONSUMER’S CHOICE OF HOUSEHOLD PRODUCTS IN DELTA STATE
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Marketing
  • Project ID: MKT1080
  • Access Fee: ₦5,000 ($14)
  • Pages: 132 Pages
  • Format: Microsoft Word
  • Views: 848
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    Details

    Type Project
    Department Marketing
    Project ID MKT1080
    Fee ₦5,000 ($14)
    No of Pages 132 Pages
    Format Microsoft Word

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