Marketing Project Topics and Materials (Page 22)

(A STUDY OF UNITED BANK FOR AFRICA NIGERIA PLC, LAGOS) ABSTR AC T Trainin g a nd Development a s a to ol fo r enhan c in g emplo ye e s ' perf o r m a nc e , wa s u n d e rtak e n to f i nd out if the Training and Development h... Continue Reading

(A STUDY OF NESTLE NIGERIA PLC, LAGOS) ABSTRACT The purpose of the study was to investigate trade unionism and organizational effectiveness (a study of Nestle Nigeria plc), Lagos. The study adopted the descriptive survey research design with the following objectives; to assess the priority accorded... Continue Reading

ABSTRACT The purpose of this thesis is to examine the impact of the adoption of third party electronic commerce platforms on small and medium enterprises (SMEs) companies in Nigeria. This thesis describes the drivers for e-commerce adoption and investigates... Continue Reading

ABSTRACT The purpose of the work is to optimize exports of non oil products with  particular emphasis on exportation of locally manufactured products. In the  course of this research, problems and prospects of exportation of locally manufactured products in... Continue Reading

(A Case Study of Selected Small Businesses in Lagos Sub-Urban) ABSTRACT In both developed and developing countries, the government is turning to small and medium scale industries and entrepreneurs, as a means of economic development and a veritable means... Continue Reading

SMALL AND MEDIUM SCALE ENTERPRISE (SMES) ABSTRACT Albeit, small and medium scale enterprise (SMES); as economic and industrial stanchions for any nation inclined towards meaningful and revolution is fast gaining attention, its development and management... Continue Reading

ABSTRACT The study was conducted on Financing Small and Medium industries in Nigeria (A Case Study of Selected small business in Lagos State sub-urban). The roles play by SSEs as been confirmed by this study.  It therefore means that the SSEs can be effectively used... Continue Reading

(A CASE STUDY OF ALABA INTERNATIONAL MARKETING) ABSTRACT This study, sets to investigate the role of small scale enterprise on the economic development in Nigeria. The introduction part of this study is contained in chapter one, extensively dealt with the purpose of the study.... Continue Reading

THE ROLE OF SMALL SCALE BUSINESS IN INDUSTRIAL TECHNOLOGICAL DEVELOPMENT  OF NIGERIA (A case study of PZ Nigeria limited Isolo) ABSTRACT This research work highlights the role of Small Scale business in industrial technological development of Nigeria. The industry used as Case Study is Pz Nigeria Limited, Isolo, Lagos. With the necessary... Continue Reading

SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC) ABSTRACT This  study was carried out to find out the role of manpower training and development and determine if training could be an instrument of achieving organizational objectives... Continue Reading

(A STUDY OF TOP PAINT LIMITED LAGOS) ABSTRACT This research examines the Role of Manager in Small Scale Business Organisationwith special reference to Top Paint Limited Lagos. The research adopted a survey research design. A well structured questionnaire was designed and administered to... Continue Reading

THE ROLE OF CAPITAL MARKET IN THE DEVELOPMENT OF SMALL SCALE BUSINESSES IN NIGERIA TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1     Background to the Study 1.2     Significance of the Study 1.3     Statement of the Problems 1.4     Objectives of the Study 1.5     Research Hypotheses 1.6     Research Questions 1.7    ... Continue Reading

(A STUDY OF AIICO INSURANCE PLC) ABSTRACT This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival, success and continuity of service organizations depend on effective relationship marketing. The... Continue Reading

(A STUDY OF NIGERIA BOTTLING COMPANY PLC ) ABSTRACT The study investigated the Impact of Channel Distribution Strategy on Organizational Performance. Specifically, it examined whether intensive distribution strategy helps an organization to gain a sustainable competitive... Continue Reading

(A CASE STUDY OF CADBURY NIGERIA PLC)  ABSTRACT Many modern organizations are today faced with numerous challenges such as illegal and unethical business practices in a number of business transactions. Most organizations have come up with codes of ethics in dealing with ethical issues... Continue Reading

(A CASE STUDY OF CADBURY NIG. PLC) ABSTRACT This research study examined the effects and possible solutions of product quality control as it affects the ordinary customer using Cadbury Nig. Plc as a case study. The research study was aimed at evaluating the product quality and... Continue Reading

ON ORGANISATION EFFECTIVENESS THE IMPACT OF CONFLICT MANAGEMENT (A Case Study of Guaranty Trust Bank Plc) ABSTRACT This research work examines the impact of Conflict Management on Organisational Effectiveness with special reference to Guaranty Trust Bank Plc. This project is patterned into five chapters, the first deals with the study; it also... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT This project critically discusses and evaluates the impact of advertising on sales performance. It gives insight to what sales performance is and also shows the relationship between the two variables that is,... Continue Reading

(CASE STUDY MOBIL) ABSTRACT The present study -was set to investigate the impact of advertising on the consumer buying decision. The study was motivated on the premise that having incomplete information affects decision making process. It is therefore risky for buyers to make purchasing... Continue Reading

(A CASE STUDY OF DOTMALL NIGERIA LIMITED) ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study. To achieve the above stated objective both primary... Continue Reading

(A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in negligible role played by 'Marketing Communications on consumer... Continue Reading

(A CASE STUDY OF FIRST BANK, FIRST CITY BANK, STERLING BANK, UBA AND ZENITH BANK) ABSTRACT The purpose of the study is to gain a better understanding of the theoretical and empirical relationship between market orientation practices (intelligence... Continue Reading

(A CASE STUDY OF NIGERIAN ECONOMY) ABSTRACT This Research work is designed to analyse, the various aspect of market orientation practices in small business enterprise, it is primarily aimed at the study of 'whether or not',... Continue Reading

IN SHOMOLU LOCAL GOVERNMENT AREA LAGOS STATE ABSTRACT The study examines the impacts of marketing strategies on the performance of small-scale enterprise in Shomolu Local Government Area of Lagos State. The cross-sectional survey research design was employed for the... Continue Reading

(A Case Study of O.K Foods Nigeria Limited) ABSTRACT In recent times, priority has been to marketing strategies in any business organization, in order for the firm to have or acquire the market share targeted and eventually having success. The need for this study... Continue Reading