Marketing Project Topics and Materials (Page 8)

ABSTRACT This project work is on the impact of information technology in the banking industry.  And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem.  The population of the study comprises of the personal of Sky Bank and the customers that patronize their... Continue Reading

ABSTRACT  The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc.  The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came from text books, magazines, newspapers and journals.  The research instrument used in... Continue Reading

ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of their... Continue Reading

  ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the... Continue Reading

ABSTRACT  Prior to our contemporary time, the  bottling  industry will dominated  by the products of Nigerian Bottling Company Plc.  Recently,  7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with  other   manufacturers of mineral soft  drinks.  The scene was... Continue Reading

ABSTRACT The research on the account for the low productivity in Public Corporations in Nigeria with reference to National Electric Power Authority (NEPA) Enugu Zonal Office is aimed at determining hold best to improve the productivity of Nigerian Public Corporations. In conducting the research, information were sourced from many places as well as... Continue Reading

ABSTRACT This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study . Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death. The research... Continue Reading

ABSTRACT  These projects look into the level to which consumers are protected in drug marketing in Nigeria. This main objective that motivate this work is that concerns to ascertain how safe the market for drugs is for the users of drugs considering the nature of drugs and it’s resultants effect on the users A variety of minor objectives exist... Continue Reading

ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading

ABSTRACT This research work traced the effectiveness of promotional strategies  employed by  Agro- allied Industries in Nigeria in the promotion of their products like meshing,  casavita, yam flour, maize flour, animal feeds and vitarice. The researcher selected Olympic maize milling Agro-Allied industries Ltd. Awka as case study. He  made an... Continue Reading

ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).     The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the... Continue Reading

   ABSTRACT This project work deals with “Appraisal of Income Tax Collection and Administration in Nigeria. A case study of Board of Internal Revenue Enugu. It explains the income tax collections as a vital tool of macro-economic management of our society. I have come to acknowledge that taxation is a patent fiscal full of economic adjustment.... Continue Reading

ABSTRACT Impacts of marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling company and of course their marketing mix variable will not be left out of integration. In this even changing marketing environment. This work is done to find out the problems of soft drink industries in Nigeria and of... Continue Reading

ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: -To determine whether this television house is giving better services to customers or viewers. -To find out if viewers and advertisers are... Continue Reading

ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu.  The main objectives were.  -To understand the idea of product planning, product distribution and its circle.  -To know system of planning and distribution.  -To apprehend the effect of product distribution and... Continue Reading

ABSTRACT Empirical evidence has shown that service firms typically lay behind manufacturing firms in their use of marketing. In comparison to manufacturing firms, services firms appeal to be generally less likely to have marketing activities carryout, less likely to perform analysis in the offering area, more likely to handling their advertisement... Continue Reading

Abstract. This study assessed the effect of demographic variables on the purchase of fashion related products using students of Abia State University, Uturu as the case study . A total of 100 respondents were investigated using the cross-sectional survey research method of data collection. Data generated were presented in tables and charts for... Continue Reading

Abstract This study assessed the role of consumer protection agencies on the consumer in Nigeria  using the people living in Aba.  A total of 105 respondents were investigated using the cross-sectional survey research method of data collection.Data generated were presented in tables and charts for fast interpretation; analyzed by the use of... Continue Reading

Abstract This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed  using the simple percentage. The hypotheses were tested using the... Continue Reading

Abstract This study investigated the effect of psychological variables on the purchase of fashion related products using fashion consumers in Anambra and Imo States. A total of 145 respondents were studied. Stated hypotheses were tested using the Ordinary Least Square (OLS) involving the Ordinal Multiple Regression Analysis using Findings revealed... Continue Reading

Abstract This study investigated the impact of new product development on the performance of an organization using Grand Malt, which is a product of SABMiller situated at Onitsha in Anambra State as a case study. A total of 100 respondents were investigated using the cross-sectional survey research methodof data collection. The data collected were... Continue Reading

Abstract The business environment has become very competitive in the 21st century due to the growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of the low switching cost in the market. Due to this increasing demand of consumers... Continue Reading

 ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters... Continue Reading

                    ABSTRACT This study was on the causes and effect of Tax Evasion and Avoidance on the economy (Board of Internal Revenue in Abia State). The major objective of the study is to identify the causes and effect of Tax Evasion and Avoidance in the state and how it is done. It also the aim of the study to suggest ways... Continue Reading

                                                                          ABSTRACT                                                                     The main purpose of this project is to find out the Role of... Continue Reading