Abstract
The mass media have been used as veritable sources of information during elections. They have been used to propagate ideas often known as propaganda and as instrument of political mobilization. The information projected by the different media of mass communication alongside other societal factors influence voters’ choice(s) during elections. It is on this note that this research work tried to analyze audience perception of media coverage of april 2011 presidential election in Nigeria , focusing on adults in Awka metropolis. Using the survey research method, the study found that the mass media contributed immensely to the emergence of Goodluck Jonathan as the president because 74.4% of the sampled population revealed that Goodluck Jonathan received more media exposure than other presidential candidates and thus influenced their liking for him. The study therefore recommends that media practitioners should be careful while packaging media messages because they can make or mar an individual.
| | TABLE OF CONTENTS | |
| Title page | i | |
| Certification | ii | |
| Dedication | iii | |
| Acknowledgements | iv | |
| Table of Contents | v | |
| List of Figures | vi | |
| Abstract | vii | |
| CHAPTER ONE: INTRODUCTION | | |
| 1.1 | Background to the Study | 1 |
| 1.2 | Statement of Problem | 6 |
| 1.3 | Objectives of Study | 6 |
| 1.4 | Research Questions | 7 |
| 1.5 | Significance of Study | 7 |
| 1.6 | Scope of Study | 7 |
| 1.7 | Definition of Terms | 8 |
| Reference | 9 | |
| CHAPTER TWO: LITERATURE REVIEW | | |
| 2.1 | Focus of the Review | 10 |
| 2.2 | The Review itself | 10 |
| 2.3 | Theoretical Framework | 49 |
| Reference | 51 | |
| CHAPTER THREE: RESEARCH METHODOLGY | | |
| 3.1 | Research Design | 55 |
| 3.2 | Population of the Study | 55 |
| 3.3 | Sample Size | 56 |
| 3.4 | Sampling Technique | 57 |
| Measuring Instrument | 58 | |
| 3.6 | Validity and Reliability | 59 |
| 3.7 | Method of Data Analysis | 59 |
| 3.8 | Limitations of Methodology | 60 |
| Reference | 61 | |
| CHAPTER FOUR: PRESENTATION AND INTERPRETATION OF DATA | ||
| 4.1 | Data Presentation and Analysis | 62 |
| 4.2 | Discussion of Findings | 69 |
| Reference | 71 | |
| CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS | ||
| 5.1 Summary | 72 | |
| 5.2 | Conclusion | 73 |
| 5.3 | Recommendations | 74 |
Bibliography
Appendix
