ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of... Continue Reading

ABSTRACT This study was to establish the effects of pricing strategy on sales volume a case study of Bidco Uganda limited. Bidco Uganda limited was selected to the basis of the research study. The main objective was to establish the effects of pricing strategy on sales volume, to establish the pricing objectives pursued by Bidco (U) limited, to... Continue Reading

ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading

ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading

ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading

ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded... Continue Reading

ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded... Continue Reading

ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This... Continue Reading

ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION - - - overview... Continue Reading

ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved... Continue Reading

ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved... Continue Reading

ABSTRACT Pricing is one element that deserves much consideration in any business organization.  Its importance cannot be overemphasized.  It plays a salient role in the economy by furnishing the guideposts that indicate how resources shall be utilized.  For instance, prices tend to determine not only what shall be produced but the amount as... Continue Reading

ABSTRACT Pricing is one element that deserves much consideration in any business organization. Its importance cannot be overemphasized. It plays a salient role in the economy by furnishing the guideposts that indicate how resources shall be utilized. For instance, prices tend to determine not only what shall be produced but the amount as well and... Continue Reading

ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and... Continue Reading

ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms.... Continue Reading

ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms.... Continue Reading

THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES (A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH) ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and... Continue Reading

DELEGATION OF AUTHORITY AS A MANAGEMENT STRATEGY (A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU DEPOT, ENUGU-STATE) ABSTRACT It has been shown that delegation of authority is mostly not considered at the might time and at the might place in our society. New organization are formed without a depute attention been paying to the acquisition of the head... Continue Reading

ABSTRACT It has been shown that delegation of authority is mostly not considered at the might time and at the might place in our society.  New organization are formed without a depute attention been paying to the acquisition of the head of delegating art the   appropriate. Time this explain why we have many posts and duties in a new and even old... Continue Reading

ABSTRACT It has been shown that delegation of authority is mostly not considered at the might time and at the might place in our society. New organization are formed without a depute attention been paying to the acquisition of the head of delegating art the appropriate. Time this explain why we have many posts and duties in a new and even old... Continue Reading