ABSTRACT The general belief of an average marketer is that consumers are kings and therefore need to be treated as what they say they are, No company can produced a product without people that will purchase or use the product this make consumer to be number one in the mind of any producer because they are the one that can allow the company to grow... Continue Reading

ABSTRACT The reforms introduced in the banking sector since 2006 by the central bank in Ghana has changed the sector significantly. The changes include deregulation and minimum capital requirement. These have seen an influx of foreign banks into the Ghanaian market. The influx of more banks in Ghana have paved way for consumers to have multiple... Continue Reading

. ABSTRACT The Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The growth of online shopping has been characterized by strong consumer demands and the... Continue Reading

A CASE STUDY OF NIGERIAN AIRWAYS, ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized.             The... Continue Reading

A CASE STUDY OF NIGERIAN AIRWAYS, ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the... Continue Reading

ABSTRACT This study is designed to find out the role of public in consumer acceptance of pure water in Anambra State. It retrieved how to establish and maintain mutual relationship between and organization and Rock Tama Water Industry was used as a company or reference for the study should be use to judge the activities of the company in the... Continue Reading

: A CASE STUDY OF ESAN NORTH EAST LOCAL GOVERNMENT AREA OF EDO STATE ABSTRACT             The purpose of this study was to find out the public attitude towards women education. The study was conducted in Esan North East Local Government Area of Edo State. The study was carried out to find out the... Continue Reading

ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study... Continue Reading

ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study... Continue Reading

(A CASE STUDY OF ANAMCO PLC., ENUGU) ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work. and the library... Continue Reading

(A CASE STUDY OF ANAMCO PLC., ENUGU) ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work.  and the library... Continue Reading

  ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work.  and the library research and sample survey methods of research were used in this study.  Among nine(9)... Continue Reading

ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude,... Continue Reading

ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it.  The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude,... Continue Reading

ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS abstract It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which... Continue Reading

ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it.             The consumer attitude... Continue Reading

ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyses the public relations strategies and policies management of the organization in question. The... Continue Reading

ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyses the public relations strategies and policies management of the organization in question. The... Continue Reading

ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyses the public relations strategies and policies management of the organization in question. The... Continue Reading

ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyses the public relations strategies and policies management of the organization in question. The... Continue Reading