CHAPTER ONE 1.1 ... 1.2  STATEMENT OF THE PROBLEM          There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this... Continue Reading

ABSTRACT This study assessed the relationship between customer care and customer retention a case of MTN -Uganda. The research was based on the bucket-mouth theory of customer retention. The general objective of the research was to investigate the relationship between customer care and customer retention. The specific objective were; to determine... Continue Reading

        I.             To examine the impact of customer relationship management on customer retention.     II.          Q ueue related issues that customer face every day in the banking hall. how it relates to CRM effective loyalty.... Continue Reading

        I.             To examine the impact of customer relationship management on customer retention.     II.          Q ueue related issues that customer face every day in the banking hall. how it relates to CRM effective loyalty.... Continue Reading

ABSTRACT The purpose of the study was to determine the relationship between relationship marketing and custdmer retention in the bank, case study of City branch Kampala Uganda. The objectives of the study were to determine the level of relationship marketing in City branch, identify the challenges in adopting relationship marketing practices, to... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION Background to the Study - - - - - Statement of the Research Problem- - - - Research Questions - - - - - - Objectives of the Study - - - - - - 1.5 Research Hypotheses- - - - - - 1.6 Scope of the Study- - - - - - 1.7... Continue Reading

ABSTRACT Organizations in the hospitality industry are employing various strategies to retain customers to their facilities due to the increasing competition in the industry and the complexity of customers demand. One key strategy is to ensure efficient customer service to patrons of hotels. This study examines the influence of customer service... Continue Reading

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in  First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading

Abstract Banks can attract customers on a daily basis. However, they have not been able to retain most of their customers as noted by the high numbers of reduced customers. This study sought to assess the customer relationship strategies applied by commercial banks in Nakuru Town and their impact on customer retention. The objectives of the study... Continue Reading

OF UNITY BANK PLC. CHAPTER ONE INTRODUCTION 1.1      Background of the study  Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial... Continue Reading

(A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship... Continue Reading

THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY. (A CASE STUDY OF INTERCONTINENTAL BANK PLC, ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study.... Continue Reading

ABSTRACT The primary objective of the study was to examine the effects of customer experience management on customer churn in the Telco Industry in Kenya. The specific objectives were: to determine the effect of social environment on mitigation of customer churn in the Telco Industry, to examine the effects of service interface on mitigation of... Continue Reading

ABSTRACT Telecommunication plays a significant role in the country's economic development. Firms' profitability, growth and survival depend upon efficiency and effectiveness of data, voice and media transmission. Across section survey of five customer care centers owned by three mobile service providers was done. Simple Random sampling was... Continue Reading

Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

Companies now face more challenges as the turbulence in the environment continues. Getting  and maintaining loyal customers for higher organizational performance is critical for survival  and growth. This study aimed at identifying the effect of the customer relationship marketing on  organizational performance in the crop protection industry,... Continue Reading

ABSTRACT   This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading