Project Topics and Materials - Page 1,477

ABSTRACT The evolution and development of banking business is a function of the ever increasing need to move fund from one area of surplus to the area of deficit (financial intermediation) and safe keeping of funds and valuables. For banks to... Continue Reading

EFFECTIVE APPLICATION OF MARKETING CONCEPT IN BANK SERVICE (A CASE STUDY OF COMMERCIAL BANK IN ENUGU) ABSTRACT Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these... Continue Reading

ABSTRACT The Nigerian capital market was established to perform certain functions, which are paramount to the development and growth of the economy. This includes the accumulation of capital from diveresed fund serves and make such... Continue Reading

ABSTRACT This term paper goes into the analysis of the external reserves position in Nigeria it embodies the previous problems, current problems and future recommendation. It is of a great importance to the students of financial and business studies and those in economics. It is also a very... Continue Reading

THE CAPITAL MARKET AND IT’S IMPACT ON THE NIGERIA ECONOMY WITH PARTICULAR EMPHASIS ON THE STOCK EXCHANGE. ABSTRACT The purpose of this study is aimed towards the impact of stock exchange in the Nigeria economy. In other words, the development of the economy cannot be ensured if the market it elf is not well developed. In the same vain to... Continue Reading

AS TABLE OF CONTENT CHAPTER ONE Introduction 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Significance of the study 1.5 Limitation of the study 1.6 Definition of the terms CHAPTER TWO 2.1 Review of related literature CHAPTER THREE Research design and methodology 3.1 Sources of... Continue Reading

THE INCIDENCE OF BAD DEBTS AND CREDIT MANAGEMENT IN NIGERIA COMMERCIAL BANKS TABLE OF CONTENTS CHAPTER ONE 1.1 Background of the study: 1.2 Statement of problem: 1.3 Objective of the study: 1.4 Significance of the study: 1.5 Scope and limitation of the study: 1.6 Definition of terms: 1.7 Reference: CHAPTER TWO 2.0 literature review: 2.1 Government... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF PROBLEM 1.3 OBJECTIVE OF STUDY 1.4 SIGNIFICANCE OF THE STUDY 1.5 THE SCOPE AND LIMITATIONS 1.6 OPERATIONAL DEFINITION OF TERMS CHAPTER TWO: 2.0 LITERATURE REVIEW 2.1 THE CHARACTERISTICS... Continue Reading

ABSTRACT There were so many difficulties which this research work was confronted with bank officials were so reluctant to give out helpful information of this problem and there was also the cost of research and limited time for acquisition analysis and prop or... Continue Reading

ABSTRACT There were so many difficulties which this research work was confronted with bank officials were so reluctant to give out helpful information of this problem and there was also the cost of research and limited time for acquisition analysis and prop or... Continue Reading

ABSTRACT. This project is a very crucial study for the off – shore banks to establish a way of financing in Nigeria. In carrying out this research work I intended to determine the possibility of off – shore banking operation in Nigeria. Secondly, whether there... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF PROBLEM 1.3 OBJECTIVE OF STUDY 1.4 SIGNIFICANCE OF THE STUDY 1.5 THE SCOPE AND LIMITATIONS 1.6 OPERATIONAL DEFINITION OF TERMS CHAPTER TWO: 2.0 LITERATURE REVIEW 2.1 THE CHARACTERISTICS... Continue Reading

ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism.... Continue Reading

ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS abstract It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which... Continue Reading

THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study... Continue Reading

ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and... Continue Reading

ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the... Continue Reading

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance of the study Definition of terms CHAPTER TWO... Continue Reading

ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs.... Continue Reading

ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional... Continue Reading

ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of... Continue Reading

ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following... Continue Reading

PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing. Therefore, the objective of this study is to... Continue Reading