(A CASE STUDY OF DELTA SOAP TELEVISION ADVERTISEMENT) TABLE OF CONTENT CHAPTER ONE PURPOSE OF THE STUDY INTRODUCTION IMPORTANT OF THE STUDY RESEARCH PROBLEMS ASSUMPTIONS LIMITATION OF THE STUDY DISTINGUISHING FEATURES CHAPTER TWO LITERATURE REVIEW SOURCE OF LITERATURE THE REVIEW SUMMARY OF LITERATURE CHAPTER... Continue Reading
(A CASE STUDY OF NTA ENUGU) ABSTRACT This will be research credibility of Nigeria take a look at credibility of Nigeria Broadcast media with special emphasis on NTA Enugu in Enugu State. This study is attempts of evaluate the position of Nigeria towards the Nigeria Television Authority (NTA) its is intended... Continue Reading
(A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are... Continue Reading
ABSTRACT This Project work was based on the role of public Relation is conflict management between oil producing communities and oil companies. The study was however contained to two major oil companies namely, the shall petroleum Development Company (SPDC) and the part. Harcourt Returing Company... Continue Reading
, (I.M.T), ENUGU ABSTRACT Communication subsist and impacts upon everything, that is an event or occurrence worth noting. It is this pervasiveness of communication that has, with the development of man, animal and the elements,... Continue Reading
ABSTRACT The thrust of thrust of this study was to ascertain how the credibility of our local news organization are being perceived by Nigerian audience, especially when they are compared with foreign news organization. In general, I looked at those factors that... Continue Reading
ABSTRACT The main thrust of this study is to find out the impact of TV film violence on the behavior pattern of youths, using Enugu state as a case study. In the course of this study, public opinion survey method was used which required the distribution of 398 copies... Continue Reading
[A CASE STUDY OF I.M.T] ABSTRACT In this write up impact of home video on the life of student of tertiary institution in Nigeria is presented. There are five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video... Continue Reading
(A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA (FRCN), ENUGU) ABSTRACT This study of Gate-Keeping and How Media Ownership affects it Follows The Tradition of lewin (1947), white (1950) and swider (1967). It will reveal that as a concept, gate-keeping hold great promise in African mass... Continue Reading
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objective of the study Scope and limitation of the study Significance of the study Research question Definition of terms CHAPTER TWO Review of Related... Continue Reading
(A CASE STUDY OF TOM AND JERRY) ABSTRACT Tom and Jerry, a type of cartoon children enjoy watching, was chosen as the case study, with sample drawn from pupils of Uwani Primary School and University of Nigeria Enugu campus primary schools. The study investigated three hypotheses namely; Children learn... Continue Reading
THE IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MEDIA IN NIGERIA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY NTA ENUGU) CHAPTER ONE 1.0 INTRODUCTION 1.1 Background to the Study The advert of broadcasting in Nigeria was ushered in, in 1932 with the empire services transmitted from the British broadcasting Co- operation, (BBC) in... Continue Reading
(A CASE STUDY OF UDI L.G.A) ABSTRACT This project carried a brief survey of the role of public relation in the grassroots democracy. The work tries to be simplified as possible in its attempt to provide the necessary function which public relations should play in emancipating in the rural... Continue Reading
(A CASE STUDY OF NEWS AGENCY OF NIGERIA, (NAN). ABSTRACT The main objective of this study is to investigate the roles of third world news Agencies in the Global Dissemination of information. The News Agency of Nigeria was used as a case study. A survey research method was... Continue Reading
(A CASE STUDY OF I.M.T STUDENTS) ABSTRACT This study was carried out to determine the Newspaper Readership pattern among the youth. This arose because it was thought that the youths did not read newspapers and their use of other media was minimal. Against the background of seemingly lack... Continue Reading
CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S TELECOMMUNICATION SECTOR A CASE STUDY OF GLOBACOM NIGERIA LIMITED ENUGU ZONE ABSTRACT The topic of the research is Corporate Social Responsibility in Nigeria’s Telecommunication Sector (A case study of Globacom Nigeria Limited, Enugu). The researcher used survey design in the study. The population... Continue Reading
(A CASE STUDY OF CARITAS STUDENTS, ENUGU). TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1 Background of the Study 1.2 Statement of the Research Problem 1.3 Objective of the Study 1.4 Significance of the Study 1.5 Research Question 1.6 Research Hypothesis 1.7... Continue Reading
THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS’ SATI STATION (A CASE STUDY OF NIGERIAN AIRWAYS ENUGU ) ABSTRACT This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Thereafter the data... Continue Reading
THE IMPACT OF SEGMENTATION ON CUSTOMER STATISTACTION (A CASE STUDY OF NBC PLC IN ENUGU METROPOLIS) ABSTRACT Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers. Some objectives of this study are; •To find out the role of segmentation in the marketing of NBC... Continue Reading
(A CASE STUDY OF 7UP BOTTLING COMPANY PLC, ABA) ABSTRACT This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot. One of the major problems addressed was due to the low amount of money invested by the... Continue Reading
. (A CASE STUDY OF MICRO PRODUCTS LIMITED ENUGU PRESENDED BY ABSTRACT This research work titled A CASE STUDY OF MICRO PRODUCTS LTD. ENUGU was carried out with the following objectives. - To determine if the... Continue Reading
(A CASE STUDY OF HARDIS AND DROMEDAS) ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s... Continue Reading
( A CASE STUDY OF PZ CUSSONS NIGERIA PLC, ABA) ABSTRACT This study was necessitated by the need to find out the role of Public Relations in our marketing organization and to know how well it is used as a promotional tool in the marketing organization, thus this topic “The Role of Public... Continue Reading
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional... Continue Reading
ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came... Continue Reading