Project Topics and Materials - Page 1,417

PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STUDY OF PATERON ZOCHONIC P.Z ABA ABIA STATE). ABSTRACT This research outline, new planning and development as a strategy for increase market share with a particular reference to pateron Zochonic Plc, Aba and this associated strategy. The induction part gives brief... Continue Reading

ABSTRACT In the history of marketing, customers/ consumers are the main subject. Marketing information system is that which firms used to identify their customer’s needs and go satisfy them profitably. This research work made to understanding... Continue Reading

THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT IN PORT HARCOURT (A CASE S STUDY OF FIRST ALUMINUM EXTRACTION COMPANY PLC PORT HARCOURT RIVER STATE) ABSTRACT In our locality where the patronage of industrial product is common or high firm involve must devise means to keep their head water in term of sale and cost of... Continue Reading

MARKETING STRATEGY FOR AIRLINES OPERATING IN IMO METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES OPERATING IN IMO METROPOLIS) ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into... Continue Reading

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading

MARKETING RESEARCH AS A INSTRUMENT FOR INCREASEDPR OFITABILITY IN SERVICE COMPANY (A CASE STUDY OF OGECHIKAMMER COMPANY PLC EBONYI STATE) ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the... Continue Reading

MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN INGERIA. (A CASE STUDY OF NIGERIA UNILIVER PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the... Continue Reading

ABSTRACT This research was carried to find out the “marketing of hotel service in Enugu metropolis” using Mac Davos hotel ltd Enugu as our case study. we tried to find out the advertising strategies employed by the organization and it’s impact to the... Continue Reading

MARKET SEGMENTATION: AS A TOOL OF ACHIEVING ORGANZIATIONAL SALES OBJECTIVE. NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY, OWERRI IMO STATE) ABSTRACT It has been stated that production is not complete until the product reaches the hands of the final consumer. Consumption is the sole purpose of production. Therefore, it will only be beneficial... Continue Reading

ABSTRACT Management in all ramifications has been noted as a critical and indispensable element in all organizations. Nevertheless, public enterprises are in dilemma of some management constraints, which tend to hinder their goals and objectives. Against, the background of the... Continue Reading

THE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A CASE STUDY OF FIRST ALUMINIUM EXTRUSION COMPANY PLC RIVERS STATE). ABSTRACT In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms of sales and cost of making sales. The marketing... Continue Reading

EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY. (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, OWERRI) ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive industry using NBC... Continue Reading

ABSTRACT The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading

EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE [A CASE OF CRUSH ROCK COMPANY ISHIAGU]. CHAPTER ONE: INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions requires that... Continue Reading

THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA) ABSTRACT The need for this study being the impact of new product in commercial bank performance was to introduce the rate at which the introduction of this product is helping the economic development and growth in banking industry in term of employment,... Continue Reading

MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA). ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how... Continue Reading

ABSTRACT Construction safety culture have attracted some research attention over the years, but the way in which safety practices affect the productivity and functioning of workers requires some attention in construction projects. The purpose of this study is to determine... Continue Reading

ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading

IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian... Continue Reading

IMPACT OF DELEGATION ON MANAGEMENT DECISION MAKING. CASE STUDY OF ZENITH BANK NIGERIA PLC OWERRI CHAPTER ONE BACKGROUND OF THE STUDY: The concept of delegation of authority as it happens in industries, service and business organization has attracted many psychologist and educations. These great people have carried out series of resources on it... Continue Reading

EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR (A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern... Continue Reading

ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and... Continue Reading

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock of the economic growth in every nation. No country achieves a viable economic growth and development without the establishment of small scale business firms. They have... Continue Reading

THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to... Continue Reading

THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to... Continue Reading