Project Topics and Materials - Page 1,564

THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION (A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED) ABSTRACT This study is to identify the impact of Advertising on the marketing Global system for mobile (G.S.M) Communication in Enugu a case study of MTN Nigeria Communication Limited. The main purpose of this... Continue Reading

CULTURAL INFLUENCE OF FOREIGN PROGRAMME IN BROADCASTING (A CASE STUDY OF ‘CHANNEL O’ PROGRAMME ON RESIDENTS) ABSTRACT This survey seeks to examine the influx of foreign television channels like ‘Channel O’ on the culture of third world countries like Nigeria. It assumes that foreign programmes in broadcasting have debase the culture of... Continue Reading

ABSTRACT This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study. The work opens up in chapter one and contains the background of the study, statement of the problems objectives of study, research questions,... Continue Reading

ABSTRACT The purpose of this study was to find out the effect of television educational programme on children. One hundred and eighty respondents were randomly selected for the study in Enugu Sate and questionnaires were distributed to them. To accomplish this task, the following hypothesis... Continue Reading

(A CASE STUDY OF NEWS AGENCY OF NIGERIA, (NAN). ABSTRACT The main objective of this study is to investigate the roles of third world news Agencies in the Global Dissemination of information. The News Agency of Nigeria was used as a case study. A survey research method was... Continue Reading

ABSTRACT This project takes a look at the “Effect of Government Ownership and Control on Mass Media Objectivity. Government controlled media can be seen simply to be media that operates in a government controlled environment. There are three main concepts behind media... Continue Reading

ABSTRACT This project is based on the theoretical and practical study of the media ownership on professionalism. In this work, I revaluate the two types of the media-that is, government ownership and private ownership (Minaji System Television Obosi and Nigerian Television Authority Enugu) with a... Continue Reading

ABSTRACT The problems which face both private and government owner television stations have always been a concern to both public and media experts, This work is aimed at providing answers to questions asked... Continue Reading

ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu,... Continue Reading

ASSESSMENT OF THE ROLE OF THE MEDIA IN ANTI – CORRUPTION CAMPAGIN CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nigeria has become a country playing host to the victory of wrong over light, falsehood over the truth and supremacy of personal irresponsibility over fundamental values. It is a country perpetuating a policy that fails to value... Continue Reading

TABLE OF CONTENT CHAPTER ONE 1.0 THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCAST PRINT 1.1 Introduction 1.2 Assumption 1.3 Statement of research problem 1.4 Statement of research question 1.5 Objective of the study 1.6 Hypothesis 1.7 Scope of the stud 1.8 Limitation of the study... Continue Reading

ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as... Continue Reading

PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product... Continue Reading

THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were:- The main objectives were: To know what market segmentation and positioning is al about as it involves the company under... Continue Reading

PLC AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their... Continue Reading

SOFT DRINK ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading

ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The study was carried out to the wholesales and retails. Data was collected using questionnaire that was distributed to the... Continue Reading

( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED). ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the... Continue Reading

ABSTRACT This research project is aimed at examining the marketing activities of small-scale businesses as a whole but the manufacturer in a particular. During the course of this study it was discovered that the competitors in small and medium... Continue Reading

(A CASE STUDY OF SKYE BANK ) ABSTRACT This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study... Continue Reading

(A CASE STUDY OF CHOKI LABORATORY) ABSTRACT. This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki... Continue Reading

ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1. To identify the impact of marketing mix in the organization. 2. To identify the different approaches used by... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Objectives of Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Limitation of the Study 1.8 Definition of Terms CHAPTER TWO: REVIEW OF RELATED... Continue Reading

ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due to the following objectives. To determine how trade their can help to stimulate... Continue Reading

FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 THE SIGNIFICANCE OF THE STUDY 1.5 THE SCOPE OF THE STUDY 1.6 RESEARCH QUESTION 1.7 DEFINITION OF TERMS CHAPTER TWO 2.0 REVIEW OF RELATED LITERATURE 2.1 MEANING OF... Continue Reading