Project Topics and Materials - Page 1,565

ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt... Continue Reading

ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The hair saloon firms in Nigeria are expected to be marketing oriented especially in current times when competition is... Continue Reading

CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS PROPOSAL This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its... Continue Reading

ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer.... Continue Reading

ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the following.... Continue Reading

ABSTRACT This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This study aimed at finding out the underlying forces of street trading. This marketing implication of... Continue Reading

AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 -2010 ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine. The factors... Continue Reading

ABSTRACT This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution of those petroleum product to the Northern and... Continue Reading

ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public... Continue Reading

(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales... Continue Reading

ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES ABSTRACT The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or how it ineffectiveness is can put people off from the advertised product. Advertising as a business... Continue Reading

ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising... Continue Reading

A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer. And this can be done through any of the promotional mix variables. This research work is aimed... Continue Reading

AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS ABSTRACT This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira... Continue Reading

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to... Continue Reading

THE NIGER DELTA CRISIS: IT’S IMPACT ON NIGERIAN’S NATIONAL SECURITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In 2002, an international observation proclaimed the Niger Delta as one of the most volatile regions of the world. This observation came on the heels of incessant crisis which the region have been witnessing for decades but... Continue Reading

TABLE OF CONTENTS Chapter One: Introduction Background of the Study Statement of the Research Problem Research Objectives Hypothesis Significance/Scope of the Study Organization of the Study Research Methodology CHAPTER TWO Literature Review... Continue Reading

ABSTRACT This project is basically on the politicization of religion in Northern Nigeria and its effects on the Nigerian federalism. The essence of this study is to look at how religion is politicized in Nigeria and suggests possible ways of resolving its... Continue Reading

TABLE OF CONTENTS CHAPTER ONE 1.1 Introduction 1.2 Statement of the Problem 1.3 Hypothesis 1.4 Objective of the Study 1.5 Significance of Study 1.6 Scope of the Study 1.7 Methodology 1.8 Conceptual Clarification References CHAPTER... Continue Reading

ABSTRACT The discourse of godfatherism had so much influenced the socio-economic and political life of the nation especially in the fourth republic. It had gained much attention at the present time as a result of its need forms of articulation. It has... Continue Reading

THEISM AND THE PROBLEM OF EVIL: A CRITICAL STUDY ABSTRACT The presence of evil in a world said to be created by a “Being” who is not only omnipotent, omniscience and perfectly good is problematic. It is a problem that has perturbed man for ages and coupled with various natural disaster still make the concept problematic one. How can there be a... Continue Reading

ABSTRACT I intended to expose the indepth meaning of reason and morality. Using man as the major point on this discussion, due to the higher rational faculty he possess over other creature. We shall also answer the question as: has reason any influence or part to play in... Continue Reading

AN EVALUATION OF KARL MARX’S IDEA OF CAPITALISM ABSTRACT The history of man shows that people came together at a point in time to form society. The reason for this is for human beings to have a peaceful co-existence, society therefore is a human creation. How can a society be adjudged as just? These are question yearning for answers and a great... Continue Reading

AN ASSESSMENT OF THE MARXIST DOCTRINE OF ALIENATION AND IT’S RELEVANCE TO THE NIGERIAN SOCIETY ABSTRACT One of the fundamental issues of most socio-political debate in recent years is ALIENATION, which means “estrangement”. This essay will elucidate the doctrine of alienation in its origin until the era of Karl Marx. Much attention will be... Continue Reading