ABSTRACT
This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu.
In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which include:
Questionnaire, personal interviews, observations.
The analysis of this data collected revealed certain prospects and problems shows in the researcher’s presentation and analysis of data.
On that note, the researcher made the following findings
Trade fairs in Enugu stat were organized by Trade fair board have not been very efficient. Therefore call for improvement.
There is a general awareness about Trade fairs as very vital in the revitalization of the nation’s economy.
Trade fairs exhibitions have frequently organized that people are calling for its or regulation and control. Based on the above findings, the research made the following major recommendations participants in trade fairs must have clearly defined objectives for participation in trade fairs.
Scientific and technical ideas must be trade in our fairs rather than monetary transactions.
Emphasis should be made on purchase rather than immediate sales.
Finally, a body be established by government to control the frequency at which fairs are organized in Enugu state
TABLE OF CONTENTS
Title pageii
Approval page iii
Dedicationiv
Table of contentv
Abstractvii
CHAPTER ONE
1.1.Background to the study1
1.2.Statement of the problem4
1.3.Objectives of the study5
1.4.Research questions6
1.5.Significance of the study6
CHAPTER TWO
2.0.Literature review10
2.1.Management of trade fairs and exhibitions10
2.2.Trade fair as a promotional tool12
2.3Economic importance of trade fair and
Exhibition14
2.4The impact of trade fair performance of a company.15
2.5The role of trade fir in Emily millionaire.16
CHAPTER THREE
Research methodology19
3.1.Sources of data collection19
3.2.Population of the study20
3.3.Determination of sample size20
3.4.Sampling techniques22
3.5.Instruments for data collection22
CHAPTER FOUR
Presentations, analysis and interpretation of data23
4.1.Presentations and interpretation of data.23
CHAPTER FIVE
Summary of findings recommendations and conclusion39
5.1.Summary of findings39
5.2.Recommendations41
5.3.Conclusion43
Bibliography44
Appendix45
