THE EFFECTIVENESS OF RAFFLE DRAW AS A PROMOTIONAL STRATEGY IN THE SALES OF SOFT DRINKS A CASE STUDY OF NIGERIA SEVEN-UP BOTTLING COMPANY PLC ILORIN KWARA STATE)

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Table of contents

CHAPTER ONE: INTRODUCTION

1.1    Intorduction

1.2    Background to the problem

1.3    Aims and objectives

1.4    Significance of the study

1.5    Scope of the study

1.6    Definition of key terms

CHAPTER TWO: LITERATURE REVIEW

2.1    Historical background of the bottling company

2.2    Sales promotion defined

2.3    Types of sales promotion

2.4    Objectives of sales promotion

2.5    Elements of sales promotion

2.6    Factors encouraging the use of sales promotion

CHAPTER THREE: RESEARCH METHODOLOGY

3.1    Research methodology

3.2    Data collection techniques

3.3    Population and sample size

3.4    Sampling procedures

3.5    Research hypothesis

3.6    Method of data analysis

CHPATER FOUR: DATA PRESENTATION, CONCLUSION AND RECOMMENDATION

4.1    Discussion of Result

4.2    Data Presentation

4.3    Analysis of Data

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSIONS AND 5.1          Recommendations

5.2    Summary of Findings

5.3    Conclusions

5.4    Recommendations

References