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EFFECT OF PRODUCT PACKAGING ON NIGERIAN CONSUMERS’ BEHAVIOUR

(Business Administration and Management Project Topics & Materials)

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

ABSTRACT

The sole purpose of this research is to determine the effect of product packaging on Nigerian consumers. The knowledge derived from relevant literature was used to draft out organized questionnaires to be filled by respondents residing in Yola and Jimeta towns, Adamawa State, Nigeria. A total of 270 questionnaires were distributed to respondents but only 222 questionnaires turned out valid. With the information gathered, it underwent analysis with the help of SPSS 21.0 and Microsoft Excel software. On the SPSS package, correlation and significance (2 tailed) were used as statistical tools. Recommendations are that marketers should know and understand the importance of product packaging because of its benefits as Nigerian consumers consider the packaging of products at the time of purchase.

EFFECT OF PRODUCT PACKAGING ON NIGERIAN CONSUMERS’ BEHAVIOUR
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM4868
    Fee ₦5,000 ($14)
    No of Pages 26 Pages
    Format Microsoft Word
    More Business Administration and Management Project Topics & Materials

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