Explore Project Topics on: evaluating of customer service and relationship marketing in the banking industry

(A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT   This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION Background to the Study - - - - - Statement of the Research Problem- - - - Research Questions - - - - - - Objectives of the Study - - - - - - 1.5 Research Hypotheses- - - - - - 1.6 Scope of the Study- - - - - - 1.7... Continue Reading

Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their... Continue Reading

ABSTRACT The purpose of the study was to determine the relationship between relationship marketing and custdmer retention in the bank, case study of City branch Kampala Uganda. The objectives of the study were to determine the level of relationship marketing in City branch, identify the challenges in adopting relationship marketing practices, to... Continue Reading

(A CASE STUDY OF ACCESS BANK DURING THE PERIOD 2009-2011) ABSTRACT The main of this study is to find out the extent of bank/customer relationship in Nigeria as a developing economy (a case study of Union of Bank Okpara Avenue Enugu). This work will be divided into five... Continue Reading

Companies now face more challenges as the turbulence in the environment continues. Getting  and maintaining loyal customers for higher organizational performance is critical for survival  and growth. This study aimed at identifying the effect of the customer relationship marketing on  organizational performance in the crop protection industry,... Continue Reading

ABSTRACT   This is a research work, which examines the improvement of customer service in the Nigerian Banking Industry. A case study of UBA Plc. Agbani Road Enugu.  To guide this study the following five research questions and two hypothesis tested were formulated: what are the characteristics of staff  and customer of UBA Plc Agbani Road... Continue Reading

ABSTRACT   This is a research work, which examines the improvement of customer service in the Nigerian Banking Industry. A case study of UBA Plc. Agbani Road Enugu.  To guide this study the following five research questions and two hypothesis tested were formulated: what are the characteristics of staff  and customer of UBA Plc Agbani Road... Continue Reading

ABSTRACT This is a research work, which examines the improvement of customer service in the Nigerian Banking Industry. A case study of UBA Plc. Agbani Road Enugu. To guide this study the following five research questions and two hypothesis tested were formulated: what are the characteristics of staff and customer of UBA Plc Agbani Road Enugu? To... Continue Reading

ABSTRACT This project entitled “Relationship Marketing Practice in the Nigerian banking industry” examines how banks have used this strategy overtime, the various goals of relationship marketing, the benefits of adopting this strategy, the cost of adopting relationship marketing,... Continue Reading

ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will... Continue Reading

(A CASE STUDY OF UNILEVER NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The days of a customer adopting one product or company for life are long gone. With easy access and global competitiveness, customers are often swayed by advertisingand a chance at a... Continue Reading

CHAPTER ONE 1.1 ... 1.2  STATEMENT OF THE PROBLEM          There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this... Continue Reading

CUSTOMER SERVICE AND ITS IMPROVEMENT IN THE NIGERIAN COMMERCIAL BANKING INDUSTRY. ABSTRACT This is a research work, which examines the improvement of customer service in the Nigerian Banking Industry. A case study of UBA Plc. Agbani Road Enugu. To guide this study the following five research questions and two hypothesis tested were formulated:... Continue Reading

OF UNITY BANK PLC. CHAPTER ONE INTRODUCTION 1.1      Background of the study  Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial... Continue Reading

THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY. (A CASE STUDY OF INTERCONTINENTAL BANK PLC, ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study.... Continue Reading

There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram&Adhikari, 2010; Becker et al., 2009; Dimitriadis& Steven, 2008; Ozgener&Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established that... Continue Reading

There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram & Adhikari, 2010; Becker et al., 2009; Dimitriadis & Steven, 2008; Ozgener & Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established... Continue Reading

There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram&Adhikari, 2010; Becker et al., 2009; Dimitriadis& Steven, 2008; Ozgener&Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established that... Continue Reading

There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram & Adhikari, 2010; Becker et al., 2009; Dimitriadis & Steven, 2008; Ozgener & Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established... Continue Reading

INTRODUCITON 1.1   Background of the Study It is observable that a number of organizations are excellent at appearing or pretending to care for their customers. Some companies only pay “lip service” to their customer satisfaction. Others are remote from their customers and do not listen to them, while still some other companies believe that... Continue Reading

    ABSTRACT Quality improvement can lead to increase in revenue and increased customer’s loyalty and the cross-selling of bank products as loyal customers spend more time with chosen banks, attract little administrative cost and are more profitable. The objective of the research is to... Continue Reading

(A CASE STUDY OF FIRST BANK NIGERIA PLC) ' CHAPTER ONE 1.0   INTRODUCTION Forms of banking have been in existence about 500 BC. The early bankers (the jews) lombandy in Italy transacted their business in the benches in the market place. The... Continue Reading

ABSTRACT This project titled “Evaluation of Customer Services in Banking Industry” (A case study of First bank of Nigeria plc). It is aimed at evaluating the level of customer services in the banking industry. It has been a wondering issue that majority of the banks in Nigeria do not recognize the importance of customers. They keep them than... Continue Reading

ABSTRACT This project titled “Evaluation of Customer Services in Banking Industry” (A case study of First bank of Nigeria plc). It is aimed at evaluating the level of customer services in the banking industry. It has been a wondering issue that majority of the banks in Nigeria do not recognize the importance of customers. They keep them than... Continue Reading

ABSTRACT Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes - principally sales activities, but also those for marketing, customer service, and technical... Continue Reading

ABSTRACT Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes - principally sales activities, but also those for marketing, customer service, and... Continue Reading