Explore Project Topics on: The Impact of television commercials on the Nigeria audience

ABSTRACT Perception of television commercials and audience attitude to television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the... Continue Reading

ABSTRACT             Perception of television commercials and audience attitude to television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about... Continue Reading

ABSTRACT. This study is carried out to ascertain the level of participation among viewers of Nigerian television programs with Nigeria Television Authority's Tuesday Live and African Independent Television Focus Nigeria as case studies. A sample of 20 staff (Production crew) of these stations was used for this research as · well as... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION / BACKGROUND TO THE STUDY In the olden days, the concept of advertising might not have been as an important tool for the marketing of product. Our ancestor simply engaged in trade and barter, or went hunting for the things they need. But today, we are constantly confronted with countless of goods and services, desire... Continue Reading

Abstract This research work was aimed at finding the Impact of NTA Enugu Commercials on Consumers Demand for Malta Guinness. The researcher made use of the survey design to gather necessary information. Copies of questionnaire were administered and retrieved from the respondent. The findings showed that NTA, Enugu commercials have impact on... Continue Reading

Abstract This research work was aimed at finding the Impact of NTA Enugu Commercials on Consumers Demand for Malta Guinness. The researcher made use of the survey design to gather necessary information. Copies of questionnaire were administered and retrieved from the respondent. The findings showed that NTA, Enugu commercials have impact on... Continue Reading

CHAPTER ONE INTRODUCTION  1.1      BACKGROUND OF THE STUDY             Since its inception, television as a medium of communication and information dissemination has gradually metamorphosed into a major component and vehicle for the transmission of advertising messages. This is owing to its advantages over other medium of... Continue Reading

ABSTRACT This study is aimed at finding the Effect of Television Commercials on the Buying Habits of people in Enugu metropolis: A study of Omo and Elephant Blue Detergents. The study made use of survey (sampling) method of social scientific research which involves interviews using structured questionnaire. The sample size of 200 people was draw... Continue Reading

ABSTRACT The attitude of television audience toward commercial interruption in television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of... Continue Reading

ABSTRACT The attitude of television audience toward commercial interruption in television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of... Continue Reading

. ABSTRACT The attitude of television audience toward commercial interruption in television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it... Continue Reading

Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of... Continue Reading

Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of... Continue Reading

ABSTRACT The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate... Continue Reading

ABSTRACT The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate... Continue Reading

ABSTRACT The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate... Continue Reading

ABSTRACT The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate... Continue Reading

ABSTRACT This study is geared towards finding out the role of television in political mobilization to rural audience in Nigerian with special references of Njikoka local government. for this study, five rural towns in Njikoka local government area were studied. The important of television as the most mobilization media of mass communication is... Continue Reading

ABSTRACT     This study is geared towards finding out the role of television in political mobilization to rural audience in Nigerian with special references of Njikoka local government. for this study, five rural towns in Njikoka local  government area were studied.     The important of television as the most mobilization media of mass... Continue Reading

Abstract The research examines audience perception on coverage of political news of Africa Independent Television (AIT) in Lagos metropolis Lagos state with the view to know the impact of television in reporting political activities. The research is anchored on Agenda Setting Theory, Democratic Participant and Social Responsibility Theories. Cross... Continue Reading

Abstract From the international and local media one reads much attention is not given to domestic violence against men, while this is prevalent on daily basis. This study however is limited to cases of domestic violence in Nigeria. The article considers... Continue Reading

Abstract The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were... Continue Reading

Abstract The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were... Continue Reading

ABSTRACT This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female... Continue Reading

EFFICIENT MAREKTING OF TELEVISION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: - To determine whether this television house is... Continue Reading

ABSTRACT This study seeks to make a linguistic analysis of television talk show, a case study  of NTA Kaduna with the aim of describing the nature of its dialogue, providing an  assessment of it, and exposing the peculiarities therein. It brings to the fore features  that have otherwise not been observed in talk show. The usual assumption by ... Continue Reading

ABSTRACT The impact of radio and television campaign on cultism in Nigerian cannot be undermined. Instead, it has gotten enough recognition in our society and beyond, because the extent at which campus cultism is increasing in Nigeria. Tertiary institution of learning is alarming... Continue Reading

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND Of THE STUDY Communication to a great extent Is very important in the existence of man. Every thing that man do to survive in life requires communication. This idea has lead to the development of various devices to enhance communication and information flow in the world, which television was one of them.... Continue Reading

The impact of reportorial techniques on reading audience of Akwa Ibom Broadcasting Corporation Chapter One: Introduction 1.1    Background of the study Information dissemination is a vital tool for awareness creation and development in every human society, whether such a society is traditional or modern in nature. Information is usually... Continue Reading

The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The researcher used survey research design to enable her... Continue Reading