ABSTRACT
This study is geared towards finding out the role of television in political mobilization to rural audience in Nigerian with special references of Njikoka local government. for this study, five rural towns in Njikoka local government area were studied.
The important of television as the most mobilization media of mass communication is universally acknowledge, the use of television is umiled because of some factors that militate against its full utilization such as high cost of television maintenance cost and power supply. Most rural communities are not connected to the electricity. Non availability of television has made some rural communities to resort to the old traditional method of transmitting information which is counter productive and mockery of democracy, especially now that we are at the stage of entering into the new century.
Television has the advantage of audio and visual facilities, hearing and seeing makes for a lasting impression. Political and government could exploit television to get across their political activities and agenda to the people politician could use it to market their political ideologies, programme and by so doing, win followers and support through crating awareness and political enlightenment in Nigeria.
This project is a survey research and primary source of data collection for the study in the questionnaires which is formed from three main research questions. The researcher made use of oral interview also to get across to the illiterate dwellers also to get balanced data and ensure credibility’s reliability of information supplied.
Data collected were analysed and interpreted. The finding reveal that the impact of television is not get fully and enjoyed by many in Njikoka zone because of the high cost of television and lack of electricity supply for those who own TC sets. In this democratic era, rural dwellers needs political, education awareness and enlightens. The government should therefore do something to improve the economy of the national to enable many to be position to own T.V sets. They should also embark on rural electrification and political education. Ministry of information and that of public utilities should consider the possibility of providing and developing rural television viewing centers for the general public.
Adult services should be encouraged and established in rural communities to eradicate illiteracy.
Television authorities should run more programme to carry rural dwellers along. The research hoped that the suggestions would enhance political mobilization public enlightenment.
Table of contents
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
List of table
Chapter one
Introduction
1.1 background of the study
Uses of television
Assessment of various media
1.2 statement of the research problem
1.3 purpose of the study
1.4 significance of the study
1.5 research questions
1.6 research hypothesis
1.7 theoretical framework
1.8 scope of the study
1.9 limitation of the study
1.10 definition of terms
Conceptual definitions
Operation definitions
Chapter two
2.1 source of literature review
2.2 The review
2.3 summary reviews
Chapter three
Research methodology
3.1 research method
3.2 research design
3.3 research sample
3.4 measuring instrument
3.5 data collection
Chapter four
4.1 data analysis
Chapter five
5.1 summary
5.2 conclusions
5.3 recommendations Bibliography
Questionnaires
