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THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study... Continue Reading
ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: - To determine the impact of personal selling on the marketing of Milo. - To find out whether... Continue Reading
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study... Continue Reading
ABSTRACT   The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.  The objective, the study among other things include:  -To determine the impact of personal selling on the marketing of Milo.  -To find out whether... Continue Reading
ABSTRACT objectives, utilized library and sample survey techniques. Data were gathered through primary and secondary sources and were then analyzed using... Continue Reading
ABSTRACT A research into the spiral growth of banks in Nigeria:  manpower problems and solutions, cannot be over emphasized.  In pursuance of this investigation the researcher formulated four research objectives, utilized library and sample survey techniques. Data were gathered through  primary and secondary sources and were  then analyzed... Continue Reading
ABSTRACT This study was aimed to determine the physicochemical properties, vitamin content and sensory evaluation of cocoa beverage. Cocoa pod was harvested, carefully opened to remove the seeds from the pod, then it was allowed to... Continue Reading
THE MANAGEMENT AND ADMINISTRATIVE EFFECTS AND MEAN OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGES [A CASE STUDY OF MILO FOOD DRINKS] ABSTRACT This research work on the management and Administrative effective effects and means of creating awareness on radio television for beverages was carefully carried out based on the essential... Continue Reading
STAFF INDUCTION AND TRAINING PROGRAMME FOR IMPROVING WORKERS’ EFFICIENCY (A CASE STUDY OF MILO EXPRESS COMPANY, LAGOS) ABSTRACT Staff induction and training programmes have become indispensable tools in sharpening the skills, knowledge and attitude of employees to make them contribute effectively towards the attainment of organizational goals.... Continue Reading
AN EVALUATION OF STAFF INDUCTION AND TRAINING PROGRAMMES IMPROVING WORKERS’ EFFICIENCY (A CASE STUDY OF MILO EXPRESS COMPANY LAGOS) ABSTRACT Staff induction and training programmes have become indispensable tools in sharpening the skills, knowledge and attitude of employees to make them contribute effectively towards the attainment of... Continue Reading
THE MANAGEMENT AND ADMINISTRATION EFFECTS AND MEANS OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGE (A CASE STUDY OF MILO FOOD DRINKS) ABSTRACT This research work on the management and administrative effects and means of creating awareness on radio and television for beverages was carefully carried out based on the essential lateness in... Continue Reading
ABSTRACT This research work examined Reward System and Employees’ commitment (a study of Nestle Nigeria Plc). The specific objectives were to establish the relationship between extrinsic reward and employees’ affective commitment, to establish the relationship between extrinsic reward and employees’ continuance commitment, to examine if... Continue Reading
ABSTRACT This research work examined Reward System and Employees’ commitment (a study of Nestle Nigeria Plc). The specific objectives were to establish the relationship between extrinsic reward and employees’ affective commitment, to establish the relationship between extrinsic reward and employees’ continuance commitment, to examine if... Continue Reading
TABLE OF CONTENT CHAPTER ONE 1.0INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4SIGNIFICANCE OF THE STUDY 1.5STATEMENT OF HYPOTHESIS 1.6SCOPE OF THE STUDY 1.7LIMITATION OF THE STUDY 1.8DEFINATION OF TERMS CHAPTER TWO... Continue Reading
TABLE OF CONTENT CHAPTER ONE 1.0INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4SIGNIFICANCE OF THE STUDY 1.5STATEMENT OF HYPOTHESIS 1.6SCOPE OF THE STUDY 1.7LIMITATION OF THE STUDY 1.8DEFINATION OF TERMS CHAPTER TWO... Continue Reading
INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim,  liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures.... Continue Reading
ABSTRACT This research work focuses on the effect of packaging on consumer buying behaviour, a case study of Nestle Nigeria PLC. The objective of this study was to examine “Effective of packaging on consumer buying behaviour”. Questionnaire was distributed to the sample size of 80 respondents. The sampling technique was simple random sampling.... Continue Reading
ABSTRACT This research work focuses on the effect of packaging on consumer buying behaviour, a case study of Nestle Nigeria PLC. The objective of this study was to examine “Effective of packaging on consumer buying behaviour”. Questionnaire was distributed to the sample size of 80 respondents. The sampling technique was simple random sampling.... Continue Reading
TABLE OF CONTENTS CHAPTER ONE 1.1        INTRODUCTION OF THE STUDY 1.2        OBJECTIVES OF THE STUDY 1.3        SCOPE OF THE STUDY 1.4        SIGNIFICANCE OF THE STUDY 1.5        LIMITATIONS OF THE STUDY CHAPTER TWO:   LITERATURE REVIEW 2.1        MEANING OF PROMOTION 2.2        PROMOTIONAL TOOLS 2.3... Continue Reading
ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone... Continue Reading
ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established... Continue Reading
ABSTRACT This research focuses on Agribusiness firms and social responsibilities in Nigeria (A case study of Nestle Food Nigeria Plc.). Data for this study was collected by the use of a structured questionnaire and interview schedule. Thirty (30) respondents were randomly sampled from the study area and the data collected was analyzed with the use... Continue Reading
ABSTRACT This research focuses on Agribusiness firms and social responsibilities in Nigeria (A case study of Nestle Food Nigeria Plc.). Data for this study was collected by the use of a structured questionnaire and interview schedule. Thirty (30) respondents were randomly sampled from the study area and the data collected was analyzed with the use... Continue Reading
THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC) ABSTRACT Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research... Continue Reading
This is a project work that measures the effect of investment assets on shareholders' wealth maximization.  It made use of both primary and secondary data to ensure a standardized and quality study. NESTLE NIGERIA PLC and ABACUS SECURITIES were used as case studies of this project work.  The project was supervised by Professor Kehinde James of... Continue Reading
This is a project work that measures the effect of investment assets on shareholders' wealth maximization.  It made use of both primary and secondary data to ensure a standardized and quality study. NESTLE NIGERIA PLC and ABACUS SECURITIES were used as case studies of this project work.  The project was supervised by Professor Kehinde James of... Continue Reading
ABSTRACT Employee attitudes are very significant to management and organizations’ since they determine the behaviour of employees in an organisation. It is believed that employees who are satisfied are normally productive than their counterparts who are dissatisfied. Satisfied employees are not only creators of a pleasant atmosphere within... Continue Reading
ABSTRACT Employee attitudes are very significant to management and organizations’ since they determine the behaviour of employees in an organisation. It is believed that employees who are satisfied are normally productive than their counterparts who are dissatisfied. Satisfied employees are not only creators of a pleasant atmosphere within... Continue Reading
ABSTRACT Accounts receivable of a firm is a legally enforceable claim for payment from a business to its customers/clients for goods supplied and/or services rendered in execution of the customer’s order.... Continue Reading
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