ABSTRACT
Trade and Markets are aspects of economic activities of man in every section ofIgbo land. Ecological variations among different communities had envelopedsocieties to come together to trade, first through barter, and later the invention ofcurrency by the colonial masters. Ogbete market, one of the earliest developedmarkets in Igbo land grew to meet people’s demand for goods and services. Thisdevelopment was as a result of colonial infrastructures which gave rise to intraethnic and inter ethnic transactions. These activities in the market attractedmigrants thereby increasing the growth and advancement of the market.Unfortunately, this well structured market was affected by the outbreak of theNigeria- Biafra War. During the war, Ogbete became an abode for the Nigerianmilitary and a sex resort for raping and molesting Biafran ladies. Some parts ofthe market got burnt. However, sequel to the undaunting entrepreneurial spirit ofEnugu indigenes, Ogbete was not only rebuilt after the war, but has continued tosignificantly assist in the development of Enugu metropolis in many ways. Apartfrom serving as a melting pot of viable intergroup relations and economic succor,it is not without certain negative impacts within its location, including someemergent challenges. Retracing and reconstructing the evolutionary growth andthe strategic importance of Ogbete main market demands detailed reliance onprimary and secondary sources to aid historical objectivity. In doing so, bothqualitative and quantitative methods of inquiry received the pride of place.
TABLE OF CONTENTS
Declaration...............................................................................................................iii
Dedication................................................................................................................iv
Acknowledgements...................................................................................................v
Abstract....................................................................................................................vi
Table Of Contents...................................................................................................vii
CHAPTER ONE........................................................................................................1
INTRODUCTION.....................................................................................................1
1.1 Background To The Study...................................................................................1
1.2statement Of The Problem....................................................................................4
1.3purpose Of Study..................................................................................................5
1.4 Significance Of The Study..................................................................................6
1.5 Methodology, Sources And Organisation Of Study............................................7
1.6 Scope And Limitation Of The Study..................................................................9
1.7 Theoretical Framework......................................................................................9
1.8 Literature Review.............................................................................................12
Endnotes..................................................................................................................19
CHAPTER TWO.....................................................................................................21
THE CONCEPT OF MARKETING.......................................................................21
2.1 Meaning/History Of Market..............................................................................23
2.2 Act Of Marketing..............................................................................................26
2.3 Evaluation..........................................................................................................32
Endnotes..................................................................................................................38
CHAPTER THREE.................................................................................................40
THE OGBETE MAIN MARKET...........................................................................40
3.1 The Evolution Of Ogbete Main Market............................................................40
3.2 Ogbete Market Management Board..................................................................49
3.3 Partnership In Progress; Local Government Involvement................................52
End Notes................................................................................................................55
CHAPTER FOUR...................................................................................................58
OGBETE MAIN MARKET IN THE HISTORICAL DEVELOPMENT OF ENUGU METROPOLIS.........................................................................................58
4.1 Positive Impact Of Ogbete Main Market..........................................................58
4.2 Negative Impacts Of Ogbete Market................................................................60
4.3 Challenges On-Going In The Market................................................................62
End Notes................................................................................................................67
CHAPTER FIVE.....................................................................................................69
CONCLUSION AND RECOMMENDATIONS....................................................69
5.1 Conclusion........................................................................................................69
5.2 Recommendatons..............................................................................................70
Bibliography............................................................................................................74
Secondary Sources...................................................................................................76
Internet.....................................................................................................................79
