ABSTRACT
Impacts of marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling company and of course their marketing mix variable will not be left out of integration. In this even changing marketing environment. This work is done to find out the problems of soft drink industries in Nigeria and of course the recommendation from it will contribute to enhancement of economy.Research conducted revealed that for marketing strategies to be effectively and effective implemented the company should consider the position of company in industry. The economy of the country the product life cycle and the product strategies.The data for this study were collected both from the primary and secondary source. A pilot survey of the sample size.In the course of the analysis many problems which happen the sale seven up bottling company were found out some of the finding are:
1. The company does not have a good promotional programme
2. The need for improved quality of the product
3. Seven up bottling company’s marketing strategies is not effectively integrated.
TABLE OF CONTENT
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
LIST OF TABLES
ABSTRACT
CHAPTER ONE
1.1 INTRODUCTION
1.2 BACKGROUND OF THE STUDY
1.3 STATEMENT OF PROBLEM
1.4 OBJECTIVE OF THE STUDY
1.5 SCOPE OF THE STUDY
1.6 RESEARCH QUESTIONS
1.7 SIGNIFICANCE OF THE STUDY
CHAPTER TWO
REVIEW OF LITERATURE
SUMMARY OF THE RELATED REVIEWED LITERATURE
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 RESEARCH METHODOLOGY
3.2 RESEARCH DESIGN
3.3 AREA OF THE STUDY
3.4 POPULATION OF STUDY
3.5 SAMPLE AND SAMPLING PROCEDURE
3.6 INSTRUMENT FOR DATA COLLECTION
3.7 VALIDATION OF THE INSTRUMENT
3.8 RELIABILITY OF THE RESEARCH INSTRUMENT
3.9 METHOD OF DATA COLLECTION
3.10 METHOD OF DATA ANALYSIS
CHAPTER FOUR
DATA PRESENTATION AND RESULTS
SUMMARY OF RESULTS/FINDINGS
CHAPTER FIVE
DISCUSSION, IMPLICATION AND RECOMMENDATION
DISCUSSION OF RESULTS
CONCLUSIONS
IMPLICATION OF THE RESULTS
RECOMMENDATIONS
SUGGESTIONS FOR FURTHER STUDY
LIMITATION OF THE STUDY
REFERENCES
APPENDIX
LIST OF TABLE
4.1 Administration to know how many responses that drink soft drink
TABLE 2
4.2. Was administered to know the brand the consumers frequently, occasionally and really consumed.
TABLE 3
4.2 You observe the company advert
TABLE 4
4.3 Does the adverts play any major role in your purchase of the brands
TABLE 5
4.5 Want to know from the consumers that area they would want the company to improve
