ABSTRACT This project is focused on the attention of the “Impact of Advertising in the Marketing Consumer Product”. This is concerned with the purpose of optimization of profit. Products of high quality may be produced and may be experiencing drop in sales due to the fact that the products is not advertised and as such consumers may not know about the existence of such product and so they do not by it. Review of some related past literature was carried out so as to as to ascertain the importance of advertising, types of advertising, definition of advertising, role of advertising and budgeting of advertising etc. The area of study and population was divided into four senatorial zones, the primary research objectives of this project is to know the impact of advertising 30 questionnaires and oral interview administered to the respondents. The data collected from the questionnaires and oral interview were analyzed using simple tables, frequencies and percentage. The analysis of the hypotheses revealed that advertising has no impact in the marketing of the company’s products. From the findings, it was recommended to the NBL’s management to make sure that the advertising agency so as not to be insulting the intelligence of the consumer and such to improve their standard of living. TABLE OF CONTENTS TITLE i APPROVAL ii DEDICATION iii ACKNOWLEDGEMENTS iv TABLE OF CONTENTS v ABSTRACT viii CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF THE PROBLEM 1.3 PURPOSE OF THE STUDY 1.4 SIGNIFICANCE OF THE STUDY 1.5 RESEARCH QUESTIONS 1.6 SCOPE OF THE STUDY
CHAPTER TWO LITERATURE REVIEW 9 2.1 INTRODUCTION 9 2.2 REVIEW OF RELATED LITERATURE 10 2 .3 SUMMARY 28 CHAPTER THREE INTRODUCTION 30 3.1 DESIGN OF THE STUDY 30 3.2 AREA OF THE STUDY 30 3.3 POPULATION OF THE STUDY 31 3.4 SAMPLE OF THE STUDY 32 3.5 INSTRUMENT FOR DATA COLLECTION 32 3.6 VALIDATION OF THE INSTRUMENT 33 3.7 DISTRIBUTION AND RETRIEVAL OF INSTRUMENT 33 3.8 METHOD OF DATA ANALYSIS 34 CHAPTER FOUR 4.1 DATA PRESENTATION AND ANALYSIS 35 4.2 FINDING OF DATA ANALYSIS 41 CHAPTER FIVE 5.1 SUMMARY OF FINDINGS 43 5.2 CONCLUSION 44 5.3 RECOMMENDATIONS 45 5.4 LIMITATION OF THE STUDY 46 5.5 SUGGESTIONS FOR FURTHER RESEARCH 46 REFERENCES 47 APPENDIX 48 QUESTIONNAIRES 49
THE IMPACT OF ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS (A STUDY OF NIGERIA BREWERIES PLC, ENUGU STATE)
ABSTRACT This project is focused on the attention of the “Impact of Advertising in the Marketing Consumer Product”. This is concerned with the purpose of optimization of profit. Products of high quality may be produced and may be experiencing drop in sales due to the fact that the products is not advertised and as such consumers may not know... Continue Reading
ABSTRACT This project is focused on the attention of the “Impact of Advertising in the Marketing Consumer Product”. This is concerned with the purpose of optimization of profit. Products of high quality may be produced and may be experiencing drop in sales due to the fact that the products is not advertised and as such consumers may not know... Continue Reading
ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National... Continue Reading
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS BRAND PREFERENCE ABSTRACT The research provides an appraisal of the impact of television advertising of household products on consumers brand preference. It elucidate the nature of television advertising and consumer brand preference and the factors which determine... Continue Reading
1.1INTRODUCTION Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured... Continue Reading
1.1 INTRODUCTION Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured... Continue Reading
TABLE OF CONTENTS DECLARATION ........................................................................................................................... i APPROVAL .................................................................................................................................. ii DEDICATION... Continue Reading
CHAPTER ONE 1.0 Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack.... Continue Reading
THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUCT (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOOMMAMMA IMO STATE ABSTRACT The major problem addressed in this study is the exploration of the reluctances the impact of sales person in motivating consumer brand preference for beer product ( a case study of... Continue Reading
ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include. To know how effective each of the promotion has been increasing the beverages market share in the market. Based on these three hypothesis were... Continue Reading