ABSTRACT
This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase
Some objectives at this studies are:-
1. To determine the extent customer pushes action of Jumatex suitcase being included by advertising.
2. To determine the role of advertising in increasing the profitability of the company.
3. To determine the import of advertising in increasing the sales volume Jumatex suitcase used.
Based on this, a total of 411 questionnaire were prepared, which were administered to a population comprising relevant staff and management of the Jumatex suitcase in Enugu, and customers of the said company, Boulets formular was used for determining the sample size of the customers, which is a 400, while a census of (11) eleven of the staff/management was used.
Fine research question were formulated and validated with relevant answers in the questionnaire.
However, after a critical analysis of the data colleted through questionnaire, the following findings were made.
1. The advert increasing the sales volume of the company.
2. That advertising induced the customers to buy.
3. That advertising enhances the marketing of Jumatex suitcase.
Based on this finding, the following suggestion/recommendations were made.
1. That they should make serious effort by using other media of advertising, like television, Newspaper, and suppose more programme in T.V. and Radio.
2. That advertisement should be made more effective to induce more people to buy by increasing its frequency.
3. That comprehensive marketing research study been carried out on the market for suitcase and competitive strength of the competators.
TABLE OF CONTENTS
Title Page ii
Approval Page iii
Dedication iv
Acknowledgement v
Abstract vi
Table of Content viii
CHAPTER ONE
1.1 Background of the Study 1
1.2 Statement of the Problems 4
1.3 Objectives of the Study 5
1.4 Research Question 6
1.5 Significance of the Study 7
1.6 Scope of the Study 8
1.7 Definition of Terms 9
CHAPTER TWO
2.0 Literature Review 10
2.1 Overview Advertising 10
2.2 Types of Advertising 13
2.3 Objectives of Advertising 17
2.4 Advertising and Media Selection 24
2.5 Role of Advertising on Business 26
2.6 Evaluation of Advertising Effectiveness 29
2.7 Impact Advertising on Jumatex Suitcase 33
CHAPTER THREE
Research methodology 35
3.1 Source of Data Collection 35
3.2 Population of the Study 36
3.3 Determination of Sample Size 36
3.4 Sample Technique 37
3.5 Instrument for Data Collection 38
3.6 Method of Questionnaire Administration and Distribution 38
3.7 Method of data Treatment and Analysis 39
3.8 Limitation of the Study 40
CHAPTER FOUR
4.0 Data Presentation Analysis and Interpretation 42
4.1 Data Presentation and Analysis 42
4.2 Discussion and Interpretation of Results 50
CHAPTER FIVE
5.0 Summary of Finding, Recommendation and Condition 52
5.1 Summary of Findings 52
5.2 Recommendation 53
5.3 Conclusion 54
Bibliography 56
Questionnaire
