ABSTRACT
The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization. Among these external elements or environment factoring competition. The nature diversity and dynamic competition in the market determines the strategy and traffics that will be formulated and adopted in dealing with such environmental factor. Among several available strategy that could be adopted includes promotion which its integral part is marketing. This research project will evaluated the importance and significant role of marketing to manufacturing firm in a competitive market environment taking DE –UNITED FOOD INDUSTRY as a case of study. The project concluded that any manufacturing organization that is profit oriented should adopted marketing concept strategy. This will enable organization to fully understand the fundamental needs and desire of the target market there by gaining competitive advantage over other competition. The project recommends that the primary objective of any manufacturing organization will and can be fully accomplished if marketing concept is adopted and fully frizzed in a competitive environment.
TABLE OF CONTENTS
TITLE PAGEi
CERTIFICATIONii
DEDICATIONiii
ACKNOWLEDGEMENTiv
ABSTRACT vii
TABLE OF CONTENTviii
CHAPTER ONE
BACKGROUND OF THE STUDY
1.1Introduction1
1.2 Statement of the Study4
1.3 Aim and Objective of the Study6
1.4Significance of the Study8
1.5Scope of the Study9
1.6Definition of Term11
CHAPTER TWO
2.1Literature Review15
2.2Concept of Marketing16
2.3Concept of Competitive Environment22
2.4Benefits of Marketing to Manufacturing Firm26
2.5The Function of Marketing in Manufacturing Firms31
2.6Types of Marketing Concept34
CHAPTER THREE
3.1 Research Design 37
3.2Population and Sample Size38
3.3Method of Data Collection39
3.4Data Presentation And Analysis Techniques42
CHAPTER FOUR
4.1Brief History of De-United Food Industry Limited43
4.2Data Presentation44
4.3 Data Analysis And Hypothesis Techniques45
4.4Data Analysis 50
CHAPTER FIVE
SUMMARY CONCLUSION AND RECOMMENDATION
5.1Summary53
5.2Conclusion55
5.3Recommendation56
REFERENCES60
