Abstract
This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective of the study and significance of the study as well as scope and limitation were examined. Chapter two deals with literature review on the importance of marketing research to new product development and product in the market. Chapter three deals with research methodology and source of data collection population size were examined. Chapter four exposed the findings data analysis questionnaire and listing of hypothesis. The last chapter that is chapter five base on the summary of findings, conclusion, recommendation and suggestion for further studies, bibliography and appendix.
Table of contents
Title i
Approval ii
Dedication iii
Acknowledgment iv
Table of contents v
Abstract ix
CHAPTER ONE
1.0 Introduction 1
1.1 Background of the study 1
1.2 Statement of the problem 1
1.3 purpose of the study 2
1.4 Significance of the study 3
1.5 Scope of the study 4
CHAPTER TWO
2.0 Literature review 6
2.1 Research on the product in the market 8
2.2 Problem of pricing 9
CHAPTER THREE
3.0 Methodology 14
3.1 Design of the study 14
3.2 Area of the study 14
3.3 Population of the study 14
3.4 Samples and sampling techniques 14
3.5 Instrument of data collection 15
3.6 Validation of the instrument 15
3.7 Distribution and retrieval of the instrument 16
3.8 Method of data analysis 16
CHAPTER FOUR
4.0 Presentation and analysis of data 17
4.1 Introduction 17
4.2 Presentation of data 17
4.3 Discussion of the finding 19
CHAPTER FIVE
5.0 Summary of findings, conclusion and recommendations, 21
5.1 Summary of findings 21
5.2 Conclusion 23
5.3 Recommendations 24
References 25
Appendix A 26
Appendix B 51
