ABSTRACT
The purpose of this project is to examine the impacts of self service on the performance of supermarkets.
The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and why this study was being carried out, that is the purpose, the significance of the study, scope of the study, the hypothesis to be tested and the Definition of terms.
Chapter two examined all other studies carried out on similar topic and their relevance to this study. There were mostly references, quotes adequate statements made by other authors who had handled similar topics.
Chapter three dealt with the major part of the project which involves the method used in collecting relevant data, research instrument used, the population and the sample size. It also dealt on how the questionnaire were distributed and treatment of data.
Chapter four dealt with the presentation, analysis and interpretation of data collected in chapter three, it also went further to test the hypothesis in chapter one.
Finally, in chapter five, a conclusion of the whole findings was drawn and appropriate recommendations made for possible implementation. However, this study was not done without lapses and on this very platform, suggestions and further studies were sort.
It as found that consumer have positive perception of self service; many of them prefer it because they use it as opportunity to select goods without interference. The study revealed that supermarkets that adopt self-services strategy perform better than their counterparts that do not adopt self service strategy.
I also made some recommendations in chapter five. Such recommendations. Were that supermarket operators should train their employees on areas like customer service and public relations. Supermarket operations should also improve on the ways they display their goods since attractive display attract consumers to make purchase.
Finally, I recommend that supermarket should be mare self service orientated since the advantages of this strategy has been shown.
TABLE OF CONTENTS
Title Page II
Approval page III
Dedication IV
Acknowledgement V
Abstract VII
CHAPTER ONE
INTRODUCTION
1.1Background of the study 1
1.2Statement of problem 3
1.3Objectives of the study 5
1.4Formulation of the hypothesis 6
1.5Significance of the study 6
1.6Scope of the study 8
1.7Definition of terms 8
CHAPTER TWO
2.1Overview of supermarket 10
2.2Mode of operation of supermarket
2.3Location of supermarket
2.4Impact of promotion of supermarket
2.5Marketing strategies
2.6Management of supermarkets
2.7The need for self services in the performance of supermarket
2.8Sale performance indicated in supermarket
2.9Self service operation and its attendance problem
CHAPTER THREE
3.1Sources of data
3.2Research instrument
3.3Questionnaire design
3.4Population of study
3.5Sample size
3.6Sample size for staff and management
3.7Questionnaire distribution and collection
3.8Treatment of data
3.9Limitation of study
CHAPTER FOUR
4.1Data analysis
4.2Statistical hypothesis
4.3Choice of test hypothesis
CHAPTER FIVE
5.1Summary of findings
5.2Recommendations
5.3Conclusion
5.4Suggestion for further study
Bibliography
Appendix
