Abstract The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized. Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his economic and socio-political life before recorded civilization began. Sapso (1975, p. 9) opined; “there is little doubt among trade men and merchants to make good their waves, has had on existence almost as long as the customs of buying and selling, and it is but natural to suppose that advertisement in some shape or form have existed not only from time immemorial, but almost for all time”.
IMPACT OF TOP RANK HOTELS PROFITABILITY THROUGH ADVERTISING IN NTA ENUGU.
Abstract The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized. Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his economic and socio-political life before recorded civilization began. Sapso (1975, p. 9)... Continue Reading
Abstract The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized. Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his economic and socio-political life before recorded civilization began. Sapso (1975, p. 9)... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Previous to the era of industrial revolution, the pattern and method of salesmanship was both crude and cumbersome chiefly because the gap between the productive and consumption sectors of society was small and manageable. However, with the present complication and sophistication among both the... Continue Reading
ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization of organizational profit with survey of some selected hotels businesses in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem is... Continue Reading
ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization of organizational profit with survey of some selected hotels businesses in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem is... Continue Reading
ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization of organizational profit with survey of some selected hotels businesses in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem is... Continue Reading
ABSTRACT The role of a manage in a small business organization is so vital that for any small business organization to stand firmly, the three major role of a manager such as inter-personal, information and co-ordinating roles must be integrated to ensure the betterment of the organization. It acts as a habitant for the wheels of a small business... Continue Reading
THE ROLE OF MANAGERS IN MANAGEMENT OF SMALL SCALE BUSINESS ORGANIZATIONS. (A CASE STUDY OF TOP RANK HOTELS INDEPENDENCE LAYOUT ENUGU). ABSTRACT The role of a manage in a small business organization is so vital that for any small business organization to stand firmly, the three major role of a manager such as inter-personal, information and... Continue Reading
ABSTRACT The role of a manage in a small business organization is so vital that for any small business organization to stand firmly, the three major role of a manager such as inter-personal, information and co-ordinating roles must be integrated to ensure the betterment of the organization. It acts as a habitant for the wheels of a small... Continue Reading
1.0 INTROCUTION The practice of accounting came into existence many years ago though, there was no acceptable definite record as to when accounting developed. It should be noted that with the advent of colonial rule in Africa, the European system of accounting was introduced in most of the African countries such as Nigeria. Then, different kinds... Continue Reading