THE EFFECT OF ADVERTISING ON SALE VOLUME (A CASE STUDY OF UNILEVER NIGERIA PLC)

  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1241
  • Access Fee: ₦5,000 ($14)
  • Pages: 65 Pages
  • Format: Microsoft Word
  • Views: 392
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

TABLE OF CONTENT

           Pages 

Title Page i

Certification ii

Dedication iii

Acknowledgmentiv

Abstract v

Table of Content vi

 

CHAPTER ONE 

1.0​ Introduction 1

1.1​ History of Advertising 2

1.2​ Historical Background of Unilever Nigeria Plc 4

1.3​ Statement of Problems 6

1.3​ Purpose of the Study 3

1.4 Objectives of the Study 

1.5​ Research questions 7

1.6​ Research Hypothesis 7

1.7​ Research Objective8

1.8 Purpose of the study 8

1.9​ Definition of terms 8

 

CHAPTER TWO9

LITERATURE REVIEW 9

2.Literature Review 10

2.1​ Objectives of Advertising 12

2.2​ Functions of Advertising Objectives 14

2.3​ Objectives of Advertising in sales 14

References24 

CHAPTER THREE

METHODOLOGY

3.0 Introduction 26

3.1 Re-statement of the Research Questions26

3.2​ Restatement of Hypothesis27

3.3​ Characteristics of the study Population  27

3.4​ Sources of Data 28

3.5​ Sampling Design and Procedure 28

3.6​ Data Collection Instrument 29

3.7​ Administration of Data Collection Schedule 29

3.8Procedure for Processing and Analyzing Data 30

3.9​ Limitation of the Methodology30

References31

 

CHAPTER FOUR

PRESENTATION AND ANALYSIS OF THE DATA

4.0​ Presentation and Analysis of Data32

4.1​ Computation of Data 44

4.2​ Hypothesis Testing 45

4.3​ Hypothesis46

 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.0 Introduction49

5.1​ Summary of Finding 48

5.2​ Conclusion49

5.3​ Recommendations50

References 51

Appendix A53

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THE EFFECT OF ADVERTISING ON SALE VOLUME (A CASE STUDY OF UNILEVER NIGERIA PLC)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1241
  • Access Fee: ₦5,000 ($14)
  • Pages: 65 Pages
  • Format: Microsoft Word
  • Views: 392
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Mass Communication
    Project ID MAS1241
    Fee ₦5,000 ($14)
    No of Pages 65 Pages
    Format Microsoft Word

    Related Works

    TABLE OF CONTENT            Pages  Title Page  ​ i Certification  ​ ii Dedication  ​ iii Acknowledgment ​ iv Abstract  ​ v Table of Content  ​ vi   CHAPTER ONE  1.0 ​  Introduction  ​ 1 1.1 ​  History of Advertising  ​ 2 1.2 ​  Historical Background of Unilever Nigeria Plc  ​ 4 1.3 ​  Statement of... Continue Reading
    ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non-personal information which is directed to the consumers or target audiences through various media in order... Continue Reading
    ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded... Continue Reading
    ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded... Continue Reading
    ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This... Continue Reading
    TABLE OF CONTENT Title page Certification Dedication Acknowledgment Table of Contents Abstract CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of problems of the study 1.3 Aims and objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.5.1 Theoretical scope 1.5.2 Geographical scope 1.5.3 Industrial scope... Continue Reading
    The impact of personal selling on sale volume of mobile phones in Calabar municipality. (Marketing) ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that... Continue Reading
    ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into background of the study, statement of problem, aims and objectives of... Continue Reading
    CHAPTER ONE 1.0     Introduction Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called... Continue Reading
    ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter,... Continue Reading
    Call Us
    whatsappWhatsApp Us