TABLE OF CONTENTS
ITEM PAGE
Declaration ....................................................................................... (i)
Approval ......................................................................................... (ii)
Acknowledgement .............................................................................. (m)
Dedication ....................................................................................... (iv)
Table of contents ................................................................................ (v)
List ofTables ................................................................................................................. (viii)
Abstract. .............................................................................................. (ix)
CHAPTER ONE
1.0 Introduction ................................................................................ 1
1. I Background of study ...................................................................... I
1.2 Statement of the problem ................................................................ .3
1.3 Objective of the study .................................................................... 4
1.3.1 General objectives ....................................................................... .4
1.3.2 Specific objectives ........................................................................ 4
1.4 Hypothesis ................................................................................. 5
1.5 Research questions ........................................................................ 5
1.6 Significance of the study ................................................................. 5
1. 7 Scope of the study ........................................................................ 6
1.8 The conceptual framework of Public Relations ....................................... 6
CHAPTER TWO
LITERATURE REVIEW
2.0 Introduction ............................................................................... 9
2.1 The concept of Public Relations ....................................................... 9
2.2 Importance of Public Relations ........................................................ 11
V
2.3 Process of Public Relations ............................................................ 12
2.4 Limitations of Public Relations ........................................................ 12
CHAPTER THREE
METHODOLOGY
3.0 Introduction .............................................................................. 14
3. l Research design ......................................................................... 14
3.2 Target population ...................................................................... .14
3.2. l Justification for the study population ................................................ 15
3.3 Studyarea ............................................................................... 16
3.4 Sample size ............................................................................. 16
3.5 Sample selection ........................................................................ 16
3.5.1 Sample procedure ...................................................................... 16
3.5.2 Sources of data ......................................................................... 17
3 .6 Data collection methods .............................................................. .17
3. 7 Data processing, analysis and presentation ......................................... 18
3 .8 Limitations of the study ............................................................... 19
CHAPTER FOUR
PRESENTATION AND INTERPRETATION OF THE FINDINGS
4.0 Introduction ............................................................................ 20
4.1 Interpretation ........................................................................... 20
4. I. 1 The concept of Public Relations ..................................................... 20
4.1.2 Public Relations as a dialogue ........................................................ 21
4.1.3 Public Relations as very objective and genuine ................................... 22
4.1.4 The interests of the public in Public Relations ..................................... 23
4.1.5 Unethical practical of Public Relations ............................................ 24
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4.2 The impressions, understanding of Public Relations ............................. 25
4.2.1 Demographic findings .................................................................. 26
4.2.2 Public Relations as interpersonal relationship ..................................... 28
4.2.3 Public Relations as advertising ...................................................... 28
4.2.4 Public Relations as step and moves in communication .......................... 29
4.2.5 Public Relations as agreements ...................................................... 29
4.2.6 Public Relations publicity and marketing .......................................... 30
4.2. 7 Public Relations is part of management ............................................ 30
4.2.8 Public Relations as function ......................................................... 30
4.3 Public Relations and publicity ....................................................... 31
4.4 Public interest in Public Relations .................................................. 31
4.5 Process of Public Relations .......................................................... 32
4.6 Benefits of using Public Relations .................................................. 34
CHAPTER FIVE
RECOMMENDATIONS AND CONCLUSIONS
5.0 Introduction ........................................................................... 36
5.1 Recommendations from this study ................................................. 36
5 .2 Conclusion ............................................................................. 3 7
Bibliography ................................................................................... .38
Appendix I
Questionnaire ......................................................................... .39
Appendix II
Interview Guide ..................................................................... .43
