TABLE OF CONTENTS
l)eclaration----------------------------------------------------------------------------------------Approval--------------------------------------------------------------------------------------------
ii
l)edication------------------------------------------------------------------------------------------ 111
Aclrnowledgement-------------------------------------------------------------------------------- IV
Table of Contents---------------------------------------------------------------------------------- v
List of Acronyms---------------------------------------------------------------------------------- VI
List of tab I es--------------------------------------------------------------------------------------- v11
Abstract-------------------------------------------------------------------------------------------- \/iii
CHAPTER ONE
I . 0 Intro du cti on-------------------------------------------------------------------------------
1.1 Background of the Study---------------------------------------------------------------- I
1.2 Statement of the Problem--------------------------------------------------------------- 2
I. 3 General 0 bj ectives---------------------------------------------------------------------- 3
1.3 .I Specific objectives----------------------------------------------------------------------- 3
1.4 Sig11ificance of the Study--------------------------------------------------------------- 3
1.5 Hypothesis of the Study----------------------------------------------------------------- 3
1.6 Scope of the Study------------------------------------------------------------------------ 4
I. 7 l)efinition of key concepts--------------------------------------------------------------- 4
CHAPTER TWO
LITERATURE REVIEW
2. 0 Introduction-------------------------------------------------------------------------------- 5
2.1 Overview of Empowerment-------------------------------------------------------------- 5
2.2 Impacts of Print Media in Empowering Women Economically--------------------- 6
2.3 Women and Economic l)evelopment--------------------------------------------------- 8
CHAPTER THREE
METHODOLOGY
3 . 0 In trodu cti on------------------------------------------------------------------------------- 12
3 .I Research l)esign-------------------------------------------------------------------------- 12
3.2 Target/population of the Study--------------------------------------------------------- 12
3.3 Sample Selection and Size-------------------------------------------------------------- 12
3. 4 Methods of l)ata Collection----------------------------------------------------------- 12
3. 4 .I 111terviews-------------------------------------------------------------------------------- 13
3. 4.2 Questionnaire Method-------------------------------------------------------------------- 13
3. 4. 3 Content Analysis-------------------------------------------------------------------------- 13
3. 5 l)ata Analysis------------------------------------------------------------------------------ 13
3.6 Limitations of the study------------------------------------------------------------------ 14
v
CHAPTER FOUR
PRESENTATION, INTERPRETATION, AND DISCUSSION OF THE STUDY FINDINGS
4. 0 In trodu cti on------------------------------------------------------------------------------------------- I 6
4.1 Study findings on how the media has been addressing women issues-------------------------- I 7
4. I. I Analysis of the findings on how the print media has been addressing women issues------ 18
4.2 The approaches used by the print media to empower women economically------------------- I 9
4.2. !Analysis of the findings on the approaches applied by print media to empower women
economically----------------------------------------------------------------------------------------------- 20
4.3 Impacts of culture on the process of empowering women economically---------,------------ 2 I
4.3. !Analysis of the findings on cultural factors affecting the process of empowering women
eco no mi call y---------------------------------------------------------------------------------------------- 23
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5. I Introduction-----------------------------------------------------------~-------------------------------- 24
5 .2Summary------------------------------------------------------------------------------------------------ 24
5.3 Conclusion of the study------------------------------------------------------------------------------- 24
5 .4 Recommendations------------------------------------------------------------------------------- 26
5.4. !Recommendations on the impact of culture in the process of empowering women
economically------------------------------------------------------------------------------------------------ 26
5.4.2Recommendations on how the media should address women issues------------------------- 26
5.4.3 Recommendations on the approaches applied by the print media to empower women
economically------------------------------------------------------------------------------------------------ 26
5.4.4 Recommendations to further researchers------------------------------------------------------- 27
REFERENCES------------------------------------------------------------------------------------------- 28
APPENDIX A: INTRODUCTORY LETTER------------------------------------------------------ 30
APPENDIX B: QUESTIONNAIRES----------------------------------------------------------------- 31
APPENDIX C: TIME SCHEDULE OF ACTIVITIES------------------------------------------- 36
APPENDIX D: RESEARCH BUDGET-------------------------------------------------------------- 37
vi
LIST OF ACRONYMS
CMES- Community Mobilization Empowennent Strategy
NMG - Nation media group
UNDP - United Nations development programme
vii
