ABSTRACT
First and foremost any business which comes into existence is always bursting euphoria of success always come into being through proper co-ordination all organs of business out for effective result. Therefore, responsibility is vested on the shoulder public relations, the effective role public relation department of Isuofia Community Bank in Anambra state. The major aim of research work is to thorough scrutinize whom public relation department help in educating the public on need banking and potentials of bank. The research would also find out whether there is a public relations department in the establishment and whether it is manned by a competent officer. The research work will also employ the primary collection of both primary and secondary data. The primary source information include personal textbook, magazine, newspaper and other publications by professional public relations personnel.
TABLE OF CONTENT
TITLE PAGE
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
ABSTRACT
CHAPTER ONE
1.0 BACKGROUND OF THE STUDY
1.1 STATEMENT OF PROBLEMS
1.2 PURPOSE OF THE STUDY
1.3 SCOPE AND LIMITATION OF THE STUDY
1.4 SIGNIFICANCE OF THE STUDY
1.5 RESEARCH QUESTION
1.6 DEFINITION OF TERMS
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 INTRODUCTION
2.2 DEFINITION OF PUBLIC RELATIONS
2.3 THEORETICAL BACKGROUND
2.4 EMPIRICAL ASPECTS
CHAPTER THREE
3.0 METHODOLOGY
3.1 TARGET POPULATION
3.2 SAMPLE SIZE
3.3 SAMPLE TECHNIQUES
3.4 SOURCE OF DATA
3.5 INSTRUMENT FOR DATA COLLECTION
CHAPTER FOUR
4.0 DATA ANALYSIS AND DISCUSSION
CHAPTER FIVE
5.1 SUMMARY
5.2 CONCLUSION
REFERENCES
QUESTIONNAIRES
