ABSTRACT
This research work critically examined on Challenges facing Nigeria Media Establishment, faced with different organs of the media such as the radio, television, newspaper, etc. I narrowed down my research to television using NTA Abuja as my case study. Below is a brief run-down of my research procedure and finding. The first chapter looked at the historical background of the study, stating the research problems and the aims and objectives of the study. It also highlighted the significance of the study to the existing stock of knowledge in the field. The research questions, definition of the key terms, assumptions and limitations of the study were also treated in the later part of this chapter. Chapter two is a critical review of related literature. Here, works of other writers in the field of marketing and promotion were reviewed, relating their view to the research topic at hand. Chapter three clearly stated the research method to be used in carrying out the research. This includes the research design, the sample, the method of data collection and analysis. Chapter four is devoted to the analysis of the data collected and the result of the research in relations to the research questions. Percentage and tabulation were used in analyzing the results. Finally, chapter five is the summary of the entire research work and some recommendation for further studies.
TABLE OF CONTENTS
COVER PAGEI
TITLE PAGEII
APPROVAL PAGEIII
DEDICATIONIV
ACKNOWLEDGEMENTV
ABSTRACTVI
TABLE OF CONTENTSVII
CHAPTER ONE
INTRODUCTION1
1.1BACKGROUND OF THE STUDY2
1.2STATEMENT OF RESEARCH PROBLEM3
1.3OBJECTIVES OF THE STUDY4
1.4SIGNIFICANCE OF THE STUDY4
1.5RESEARCH QUESTIONS5
1.6RESEARCH HYPOTHESES6
1.7CONCEPTUAL AND OPERATIONAL DEFINITIONS7
1.8ASSUMPTIONS8
1.9LIMITATIONS9
CHAPTER TWO
LITERATURE REVIEW13
2.1 SOURCES OF LITERATURE REVIEW13
2.2 THE REVIEW
2.3SUMMARY OF RELATED LITREATURE 29
CHAPTER THREE
RESEARCH METHODOLOGY31
3.1RESEARCH METHOD31
3.2RESEARCH DESIGN32
3.3RESEARCH SAMPLE32
3.4MEASURING INSTRUMENT33
3.5DATA COLLECTION 34
3.6DATA ANALYSIS34
3.7EXPECTED RESULT 35
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS36
4.1DATA ANALYSIS36
4.2DISCUSSION42
4.3RESULTS47
CHAPTER FIVE
SUMMARY, RECOMMENDATIONS AND CONCLUSION
5.1SUMMARY49
5.2RECOMMENDATIONS FOR FURTHER STUDIES52
BIBLIOGRAPHY54
APPENDIX
