ABSTRACT
Rural development is a very important aspect in the development of a nation nd for a nation to develop very well, it must reach the rural dwellers and the rural masses must be aware of the developments and for the government to reach the rural populace they have to use certain strategy like through the media or going to them face to face.
THE PROJECT ‘’ THE ROLE OF ESBS RADIO ON RURAL DEVELOPMENT OF OBUOFFIA AWKUNANAW’’ is carried (outto provide or show that the mass media plays an important role in development of rural areas.
It is important to note that this research is aimed at telling the masses that they can be educated through mass media and also for the media houses and know that illieteralry rate of rural people can be reduced through the media by programmes organized to teach or inform the masses.
The questionnaire method was used in determining the population elements sampled.
Findings from the study revealed that the rural people feels that the media could help in educating them on the development of the government in different aspects in helping them develop their rural areas.
The implication of the entire study is hat the media houses e.g the Enugu state broadcasting service radio station are beginning to understand that they have important role to play in the development of the rural areas.
For communication the government and other policy-making bodies to progress they must find a way of getting to know how best to help develop our rural area and inform the rural dwellers of their ideas.
TABLE OF CONTENTS
Title pageii
Approval pageiii
Dedicationiv
Acknowledgementv
Abstractvi
Table of Contentsviii
CHAPTER ONE
1.0Introduction 1
1.1Background to the study1
1.2Problem statement 4
1.3Objective of the study5
1.4Significance of the study 6
1.5Research questions7
1.6Definition of terms8
1.7Research hypothesis8
1.8Limitation of the study9
CHAPTER TWO
2.0literature review11
2.1summary of literature15
CHAPTER THREE
3.0research methodology17
3.1research method17
3.2research design18
3.3research sample18
3.4data collection19
3.5data analysis20
CHAPTER FOUR
4.0Data analysis and results22
4.1Introduction to data collection and results 22
4.2General characteristic22
4.3Section a- research question for rural populace24
4.4Section b – research question for media practitioners 33
4.5Discussion35
CHAPTER FIVE
5.0summery and recommendation40
5.1Summary and conclusion40
