Abstract
This project seeks to appraise the impact of indigenous soap operas on the general behavior of students of Caritas University. A survey research method was employed in carrying out this work. At the end of the exercise, findings showed that indigenous soap operas have a great impact on the behavior of the students of Caritas University. It helps in maintaining and sustaining our local cultural value in the students. Recommendations were made that producers of indigenous soap operas on TV should improve on the quality of the programmes to elicit more patronage and interest in the audience. Also, soap operas shown on TV stations should be upgraded to contain more educational values since it has a significant percentage of appeal amongst university students.
TABLE OF CONTENTS
Title ii
Certification Page iii
Dedication iv
Acknowledgements v
Table of Contents vi
Abstract vii
1.1 Background of the Study 1
1.2 Statement of the Problem 7
1.3 Objectives of the Study 7
1.4 Research Questions 8
1.5 Research Hypotheses 8
1.6 Significance of the Study 9
1.7 Limitation and Scope of the Study 9
1.8 Assumptions of the Study 10
1.9 Definitions of Terms 10
2.1 Sources of Literature 11
2.2 Review of Related Literature 11
2.3 Theoretical Framework 18
2.4 Summary of Literature Review 20
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Design 21
3.2 Area of the Study 21
3.3 Population of the Study 21
3.4 Research Sampling Technique and Sample Size 22
3.5 Instruments for Data Collection 22
3.6 Validity of the Instrument 23
3.7 Method of Data Collection 23
3.8 Method of Data Analysis 24
4.1 Data Presentation and Analysis 26
4.2 Hypotheses Testing 33
4.3 Discussion on Findings 36
5.1 Summary 38
5.2 Conclusion 38
5.3 Recommendations 39
References 40
Appendix
