ABSTRACT
The project is aimed at determining theinfluence of media ownership on NTA and AIT Lagos. It is centred on the influence of media ownership of the programming on both television stations. Survey and random sampling were used to source for data. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical procure. Based on the findings drawn, the researcher recommends that NTA and AIT in Lagos, should as a matter of urgency improve their programming, as it has been revealed that audience of Lagos state use what they hear from television to a great extent.
TABLE OF CONTENTS
Approval page ……………………………………………………………………i
Dedication ………………………………………………………………….……ii
Acknowledgements ……………………………………………………………...iii
Table of contents…………..……………………………………………………..iv
Abstract ………………………………………………………………………….ix
Introduction………………………………………………………………………..1
1.1 Background of the study…………………………...………………………….1
1.2 Statement of the research problem………………………...………………….3
1.3 Objectives of the study……………………………………..…………………4
1.4 Research questions……………………………………………………………5
1.5 Research hypotheses……………………………………….…………………5
1.6 Significance of the study……………………………………..……….………5
1.7 Scope/delimitation of the study…………………………………...….……….5
1.8 Definitions of terms ………………………………………………………….6
Literature review …………………………………………………………………8
2.1 Sources of literature…………………………………………….…………….8
2.2 Sources of related literatures…………………………………………………8
2.2.1 Process of programming ………………………………………………….10
2.2.2 Elements/strategies of programming…………………………….………..11
2.2.3 Television station programming…………………………………………12
2.2.4 Television audiences:to perform their tasks……………………………..13
2.2.5 Sources of television programmes……………………………………….13
2.2.6 Challenges of programming ……………………………………………..16
2.2.7 Programming and national development …………………………….….18
2.2.8 Empirical studies on programming ……………………………………...21
2.3.0 Eastman and Ferguson’s programming model………………………….21
2.2.9 Theoretical framework…………………………………….….…………24
2.3 Summary…………………………………………………….…………….28
Research methods……………………………………………………...………29
3.1 Research design………………………………………………..…………..29
3.2 Area of study……………………………………………………………....29
3.3 Population of the study…………………………………………………....30
3.4 Sample and sampling techniques…………………………………………30
3.5 Instruments for data collection……………………………………………32
3.6 validation of the instrument ………………………………………………32
3.7 Method of data collection………………………………………………….33
3.8 Method of data analysis…………………………………………………...33
CHAPTER FOUR
4.1 Data presentation and analysis……………………………………………35
4.2 Discussion of finding……………………………………………………..50
CHAPTER FIVE
Summary, conclusion and recommendations
5.1 Summary of finding …………………………………………………………52
5.2 Conclusion…………………………………………..……………………….53
5.3 Recommendations …………………………………..………………………53
References…………………………………………….…………………………55
Appendix A…………………………………………………...…………………57
Appendix B…………………………………………………………...…………58
